Moz has launched the DA 2.0, this has affected the Domain Authority score of many websites. Update on March 5th, 2019.
DA 2.0 Update: This is not the first time that we see a third-party SEO tools company changing its algorithm. Last year we saw Ahrefs, one of Moz’s true competitor roll out their latest biggest algorithmic update to its metric DR ( Domain Rating – a popular metric) and it caused mayhem.
Every year Google pushes out dozens of updates to its ranking algorithm in order to provide the most optimum search results for a query. In line with these changes to the ranking algorithm, companies like Moz, Majestic, Ahrefs who have established authority in the market in providing website analytical data are pushed to change the way their software works and thus we see the change in metrics like DR, DA, Citation Flow etc.
Google changing its search ranking algorithm forces companies like Moz and Ahrefs change their algorithm. The purpose of revision of the algorithm for the 3rd party tools is to calculate an accurate score and in sync with the Google updates.
Let’s investigate this scenario with a deeper level of analytical thinking.
First things first. Using the recent change in the Domain Authority ranking and the situation it has created as a reference for our discussion.
There are more likely two scenarios that have got people talking about DA lately.
- DA score dropped
- DA score improved
Below we will discuss more on the scenario #1, i.e. Drop in DA and we will try to answers clearly on few frequently asked questions.
Here are a few DA 2.0 faqs:
Q. Should I be worried if my website’s DA has dropped?
A. Not so much.
As per Moz experts: Domain Authority as a relative metric gains prominence when you compare your website’s DA to your competitor(similar niche). By doing this comparison you are able to know who holds more authority over the internet in a particular niche.
This means DA is a competitive metric and shows the strength of your website as compared to the other sites.
Again DA score is a metric provided by a third-party software company which alone as a number doesn’t hold any significance.
Q. Will DA 2.0 update affect Google rankings?
A. Certainly NOT. Because this is a 3rd party tool and its algorithm change does not affect how Google ranks websites. There is clearly no correlation between DA rankings and search engine rankings.
If in the past your SEO efforts were working fine and you haven’t got a penalty from Google, then this is not a worry. Experiencing a drop in DA numbers is not equivalent to receiving a penalty from Google that leads to lower search engine rankings. So as long as your organic rankings are fine, you’re good to go.
Q. How can I see if my rankings are not affected with the DA 2.0 update?
A. This is very simple, you can check your website metrics on another third party tool such as Ahrefs or SEMrush.
The best way to check this is by checking the organic traffic on your website on Google Analytics. If everything looks good, then possibly everything is ok. There is nothing much to worry about.
Q. What are the factors that affected my new DA?
A. You might probably need to asses the following:
- Content on the website: make sure the content on the website is unique and good quality. A common problem with directory sites and e-commerce sites are that their product pages have less content. For all the pages your website should have a good Text to HTML ratio. The range of the “text to HTML” ratio should be between 25-70 for every page that is indexed by Google.
- Improve the quality of backlinks: If a lot of the links on the website comes from a site which has high Spam Score, then you should do 2 things:
- Disavow spammy links
- Improve the quality of backlinks by getting links from the same industry and focus more on contextual backlinks.
If you have any more questions or need a consultation to improve the DA contact us and our team will quickly respond you.