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Learn TOFU, MOFU, and BOFU with these powerful examples!

Learn TOFU, MOFU, and BOFU with these powerful examples!

Tofu, Mofu, and Bofu are unique ways of segmenting the online content according to prospects' needs at various sales funnel points. When consumers are new to your brand, it is called Tofu - 'Top of the Funnel,' when seekers want conditions for purchase; it is referred...

Top 5 Business Growth Strategies After COVID-19

Top 5 Business Growth Strategies After COVID-19

The current COVID-19 pandemic has hit the global economies much harder than the 2008 global financial crisis (GFC) which led to the Great Recession. Thankfully, digital technologies have evolved immensely since then. Technologies such as Artificial Intelligence,...

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Did you know, one-third of small businesses that opt for paid marketing as opposed to organic marketing do not last beyond 5 years.

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