by Gaurav Lakhani | Marketing
Between 2019 to 2023, the global SaaS market is predicted to be worth $60.36 billion. The emergence of AWS, app marketplaces, platform APIs and more, have made it easier to create SaaS solutions that power the business world. In this scenario, lead generation...
by Gaurav Lakhani | Marketing
The word ‘Webinar’ might make you think of long-drawn-out presentations, formulaic sales pitches, educational jargon-loaded content, or a combination of all of them. But in reality, they are channels to connect with the target audience and deliver value...
by Gaurav Lakhani | Marketing
The mobile app market crosses the $5 billion revenue mark in 2020.Research findings suggest that consumers spend more than 90% of their time using apps. Mobile apps are usually the preferred device for delivering a personalized experience. Aggressive marketing has...
by Gaurav Lakhani | Marketing
Even if you don’t exactly know what this form of marketing is, the chances are that you have seen and perhaps even undergone the stages of a marketing funnel several times. Marketing funnels are everywhere, and their implementation is an incredibly effective...
by Gaurav Lakhani | Marketing
Tofu, Mofu, and Bofu are unique ways of segmenting the online content according to prospects’ needs at various sales funnel points. When consumers are new to your brand, it is called Tofu – ‘Top of the Funnel,’ when seekers want conditions for...
