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Learn TOFU, MOFU, and BOFU with these powerful examples!

Tofu, Mofu, and Bofu are unique ways of segmenting the online content according to prospects' needs at various sales funnel points. When consumers are new to your brand, it is called Tofu - 'Top of the Funnel,' when seekers want conditions for purchase; it is referred...

Ultimate Guide to Choosing the Right Platform for Creating a ChatBot

There are several methods of interacting with users. One successful way for any company to boost its user support game is by using chatbots. Chatbots have been deployed in various fields and have had many proven achievements. Let us find out how chatbots are being...

Working hard to create valuable content? Now try this hack to produce a blog in 3 hours (or less)!!

Do you know that if you are a digital business, then how many content pieces do you need in a year to build a good organic presence? Let's do the math! Blog every alternate day = 180 (approx.) Backlinking articles = 15 per month = 180Combined, you need approx. 360...

Predictive modeling 101 – Everything you want to know about Predictive modeling

According to Gartner, every company told that they have Artificial Intelligence capabilities integrated into their business, or they are planning to hold it soon. And AI is directly linked to other ideas such as predictive Modeling, protective data, forecasting, and...

Top 5 Business Growth Strategies After COVID-19

The current COVID-19 pandemic has hit the global economies much harder than the 2008 global financial crisis (GFC) which led to the Great Recession. Thankfully, digital technologies have evolved immensely since then. Technologies such as Artificial Intelligence,...

The Impact of Voice Search on Online & Offline Businesses

Voice search is a concept that allows users to use voice command to search the internet for information across various devices, without the need to type keywords manually. Although voice search is not an entirely new concept, it has gained appreciation and popularity...

Zapier Growth Hacking Automation for B2B & eCommerce Platform

Today, whether you are a small or large business, it is all about elevating the customer experience and building personalized connections with your target audience. But where do you find the time to maximize your marketing strategies if you are stuck doing repetitive...

Top 7 Chatbot Case Studies that Growth Hacked Businesses {Updated 2021}

Technology is always growing, changing the way we live and the way we see the world. From the stone age, every advancement in technology has brought with it possibilities that were previously only imagined. Giant leaps in civilization and the growth of nations can be...

Why every business should implement RPA in their marketing strategy

Robotic process automation (RPA) is a fast-rising form of administrative process automation technology that is based on the concept of software robots or artificial intelligence (AI) workers. Based on the Wikipedia definition, RPA can be defined as a generic tool that...

6 Things to Know about Google Ads Automation {Update 2021}

Artificial intelligence (AI) has taken the business landscape by a storm, steadily becoming a technological reality. It took business owners and non-tech experts a while to grasp the idea that a computer could be taught how to perform and learn about human behavior....

Ultimate Guide to Launching a Successful Startup

I have had the privilege of being a part of over 100 established companies and managing 5000+ big and small campaigns. Moreover, I have started and failed with many business ideas of my own. I want to share what I have learned with my experiences and what I consider...

Moz’s DA 2.0 Disrupts Domain Authority Scores for Multiple Websites

This is not the first time we have seen a third-party SEO tools company, changing their algorithm, with manic to follow. Last year we saw Ahrefs, one of Moz’s biggest competitors, cause absolute mayhem after releasing their latest algorithmic update to its proprietary...

AeroLeads Lead Generation Software

Every organization searches for the perfect software applications to support their unique business requirements. When we consider business from a sales perspective, the primary question is; where does the sales process start? Well, it’s quite simple; you can’t have...

7 Growth Hacking Mistakes to Avoid

Growth hacking is a relatively new but exciting approach to growing your business. If you can grasp the understanding of what it actually means and how to define its strategy in accordance to your business goals, you can achieve tremendous results. Start-ups...

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