The Client
Trusted, Hassle-Free Grocery Delivery, Owned by Reliance
Owned by Reliance, Milkbasket is one of India's most trusted and hassle-free online grocery delivery services for fruits, vegetables, milk, dairy, and grocery products.
The Challenge
Acquiring Households Fast, When Every Rival Wanted the Same Ones
During Covid, demand for grocery delivery spiked and every player fought for the same households. Milkbasket needed rapid, efficient customer acquisition in specific Gurgaon societies, with retention journeys to keep those customers ordering.
The Strategic Solution
When every competitor is chasing the same households, winning comes down to precision, not budget. Targeting went down to the society level, and CRM journeys were built alongside acquisition so new customers had a reason to keep ordering, not just a reason to try once.
- Ran a laser-targeted online customer acquisition campaign focused on specific societies in Gurgaon.
- Executed hyperlocal Meta Ads and Google Ads with society-level targeting.
- Built CRM journeys on CleverTap to drive retention and repeat orders.
- Measured everything through MixPanel, Appsflyer, and Google Firebase, optimising CAC weekly.
- Ran primary research and social media management to sharpen messaging for locked-down households.
Technology Stack
- Meta Ads
- Google Ads
- MixPanel
- CleverTap
- Appsflyer
- Google Firebase
