Growth Hacking Agency

What is growth hacking in digital marketing?

A growth hacking marketing strategy can be used to gain exposure, grow your active user base, and sell products. These resource-light and cost-effective techniques make them ideal for start-ups and small businesses. However, growth hacking is a scalable concept that can be applied to any online business.

When should I hire a growth hacking agency?

When you have a product or service that has demonstrated traction in the market, hiring a growth hacking agency may be a good idea if you have limited funds. Some well-funded corporations will hire a growth hacking agency pre-product-market-fit to compress the time-to-market. This is a common strategy in highly competitive markets with other well-funded participants when there is a "land grab" opportunity. Voxturr is a growth hacking agency that assists companies with achieving what we call "product-market-marketing" fit, which helps them scale rapidly.

What are the differences between growth hacking, growth marketing, and digital marketing?

A growth marketing strategy strikes a balance between growth hacking and digital marketing. One-off incremental improvements are called growth hacks and are less likely to last for a long time. In contrast to growth hacking, digital marketing includes brand marketing activities. In contrast, growth marketing focuses more on ROI than traditional digital marketing; brand-building activities are not typically included. Although growth marketing still includes product enhancements to reach marketing goals, it emphasizes long-term sustainability more.

What should I look for in a growth hacking agency?

If you are looking for a growth hacking agency, there are three essential evaluation criteria:

Methodology: Do they offer the services you are looking for?

Experience: Have they had access to similar companies?

Fit: Do you get a good feeling from talking to them?

Would my business benefit from growth hacking?

Most businesses will benefit from creative and cost-effective approaches to growth. It is still recommended that you invest resources in the product or service until you receive organic word-of-mouth growth if you don't yet have product-market fit and resources are tight. As a growth hacking agency Voxturr can help iterate target markets in parallel with product iterations in certain situations.