A Home for Inspiring Stories on Business and Growth
E-commerce for Manufacturing
Ecommerce for Manufacturing: The 2025 Blueprint for B2B Growth Picture this: A purchasing manager at a mid-sized automotive plant needs 500 custom brackets. It's 9 PM on a Tuesday. They Google your company, land on your website, and... have to fill out a "Request a...
Perplexity SEO: How to Rank Your SaaS and Get Cited
How to Rank Your SaaS on Perplexity? The search game just changed, and your SaaS needs to keep up. Here's something that might make you sit up in your chair: your potential customers aren't just Googling anymore. They're asking Perplexity AI questions like "What's the...
D2C vs B2C: Key Differences, Pros and Cons
D2C vs B2C: Which Model is Right for Your Brand? If you're building a consumer brand in 2025, one of your first strategic forks is this: do you sell directly to customers, or do you go through retailers and marketplaces? D2C (Direct-to-Consumer) means you own...
Do Webinars Help Close High-Ticket Clients in a Strict ABM List?
How Webinars Help Close High-Ticket Clients Getting in touch with high-value prospects in today's SaaS world isn't just hard; it's almost tiring. Direct outreach is getting more and more expensive, fewer people are getting the messages, and open rates are dropping...
How to Actually Measure and Maximize SaaS Social Media Marketing
Measure and Maximize SaaS Social Media Marketing Here's a question that probably keeps you up at night: Is your social media budget actually worth it? You're posting consistently. Your engagement looks decent. LinkedIn says your impressions are "up 47% this quarter!"...
How Does SaaS Inbound Marketing Work?
Let's be real: the old playbook of blasting generic ads and buying email lists doesn't work anymore. Your prospects can smell a sales pitch from a mile away. They're smarter, more connected, and they do their research long before they ever talk to you. So, how do you...
How to Get More Leads for SaaS: The Complete 2025 Guide
How to Get More Leads for SaaS? Let's cut through e noise. You're here because you need more leads for your SaaS business. Not just any leads – quality leads that actually convert into paying customers. The good news? The SaaS lead generation landscape in 2025 is more...
Five Stages of a SaaS Marketing Funnel
Mastering the Five Stages of a SaaS Marketing Funnel (2025 Edition) A successful SaaS marketing funnel isn’t built overnight. It’s a carefully‑planned sequence of steps that introduces your product to strangers, educates them, prompts them to try your software, turns...
Top 5 Marketing Automation Tools for SaaS Growth in 2025
In the competitive Software as a Service landscape, generic marketing communication leads directly to wasted resources and lost Monthly Recurring Revenue. Marketing automation functions as the intelligent engine for orchestrating...
Copywriting Secrets Freelance Copywriters Use to Grab Attention
In the fast-paced digital landscape of 2025, where attention spans are shorter than ever, the art of capturing a reader’s interest is paramount for freelance copywriters. Whether it’s crafting a Google Ad copy, writing TikTok captions, or designing product...
Choosing the Right Startup Consulting Company: What to Look For and Why
Starting a new business is exhilarating yet challenging, especially in today’s competitive landscape. While funding and innovative ideas might get a startup rolling, strategic support often differentiates between startups that...
Navigating Challenges In B2B Tech Marketing
B2B tech marketing is a complex and highly specialized field that differs significantly from B2C marketing. With longer sales cycles, multiple decision-makers, and highly technical products such as SaaS solutions and enterprise services, marketers must balance...
Shopper Marketing and Technologies – Trends and Strategies For 2025
As we move towards 2025, the world of retail is undergoing a steady shift, driven by rapid technological advancements and changing consumer behaviors. From AI and data analytics to blockchain, the industry is embracing innovative solutions that are reshaping shopper...
Analytics Agency vs. In-House Team: Which is Right for Your Business in 2024?
In 2024, as data analytics becomes more integral to business success, companies can access advanced tools like Google Analytics 4 (GA4), which helps e-commerce platforms track user behavior, optimize conversions, and enhance customer experiences. Similarly, tools...
The Ultimate Lean eCommerce Startup Guide
Lean eCommerce is a business approach centered around maximizing efficiency, minimizing waste, and focusing on delivering value to the customer. It involves streamlining every aspect of the eCommerce operation—choosing low-cost, scalable platforms, simplifying product...
Scalable Startup Entrepreneurship: Lessons from 100+ Startup Founders
Scalability remains the cornerstone of any successful startup in 2024, and it all begins with the founder’s mindset. Entrepreneurs who approach their venture with a vision for growth from day one are better positioned to build systems that can handle expansion...
AI-Driven eCommerce Features For Website and Mobile Apps
By 2024, AI has become deeply integrated into eCommerce, with its influence extending to nearly every aspect of online shopping. From personalized product recommendations to dynamic pricing, AI-driven solutions are reshaping how businesses interact with customers....
Ansoff Product Market Matrix – In Age of Digital Businesses
The Ansoff Matrix, developed by Igor Ansoff, is one of the most valuable frameworks for strategic planning, helping businesses identify growth opportunities through a grid: Market Penetration, Product Development, Market Development, and Diversification. While it was...
Marketing Consultant – Definitive Guide To Hire The Right One
The demand for marketing consultants is rising, with businesses increasingly relying on specialized expertise to gain a competitive edge. According to a report by IBISWorld, businesses in the U.S. alone will spend approximately $64.7 billion on marketing consulting in...
Business on a Budget – 2024 Growth Marketing Tips That’ll Not Exhaust Your Startup Capital
More than 90% of the startups fail within the first 5 years of their inception, and close to 40% fail due to exhaustion of their business capital. Are you a startup founder passionate about your vision but struggling to keep your business afloat due to limited...
Power of AI Integrated with Customer Psychology – The Only Handbook You Need for Business Growth Marketing in 2024
If you're not using AI to enhance your Consumer behavior and psychology(CX), you're doing it wrong. AI-driven customer psychology is the key to unlocking business growth in 2024. AI-driven customer psychology can help you understand customer needs and preferences,...
6 Strategies for Post-Webinar Marketing to Re-engage Lost Leads for B2B Businesses
Hosting a successful B2B webinar is an accomplishment, but the real challenge lies in the post-webinar phase. According to recent industry reports, 40-60% of B2B webinar leads still need to be convinced after the event. This persistent challenge requires a...
The Power of Gamification – Engaging and Growing U.S. Customer Communities
By 2025, the global gamification sales revenue is projected to reach an astonishing $32 billion. This figure underscores the significance of gamification as a potent strategy for engaging customers and reshaping U.S. customer communities. This innovative growth...
Rise Above the Competition – Escalate Your Lead Generation Game with Webinar Automation
Can you believe how far we've come from the days of glitchy webinars with lackluster content? Fast forward to 2023, and we're witnessing a renaissance through webinar automation. Webinars are no longer monologues but dialogues, captivating audiences and fostering...
Revolutionary SaaS Pricing Models to Boost Customer Acquisition & Retention by 87%
In the dynamic realm of Software as a Service (SaaS) enterprises, securing customer acquisition and retention is the bedrock for nurturing business expansion and enduring triumph. While customer-centric tactics have perennially underpinned triumph, a paradigm shift...
20 Proven SaaS Marketing Strategies That Will Drive Massive ROI in 2023
SaaS marketing is an ever-evolving landscape that requires constant adaptation to stay ahead of the competition. As we move forward, it's more important than ever for SaaS companies to have a solid marketing strategy to attract and retain customers. In this article,...
Enhance Your Webinar Marketing Strategy and Boost Webinar Registrations, Without Spending Money!
As a business owner, you always seek ways to increase brand awareness, generate leads, and establish your brand as a thought leader in the industry. One of the most effective ways to achieve these goals is through webinar marketing strategies. Not only do webinars...
What is SaaS Marketing? A 2023 SaaS Marketing Guide
In today's digital age, the world of SaaS Marketing is constantly evolving, and staying on top of the latest trends and strategies can make all the difference in your business's success. As a large language model, I have been trained to provide you with the most...
![Product Strategy – What It Is and How to Build One Successfully [With Examples]](https://voxturr.com/wp-content/uploads/2023/02/Recipe_1___657278193-400x250.jpeg)
Product Strategy – What It Is and How to Build One Successfully [With Examples]
Did you know that 7 out of 10 companies turn to their product strategy to make major business decisions? A well-crafted product strategy is essential for any organization looking to expand and establish itself. It is a key to increased revenue, customer loyalty,...
Why SaaS Companies Desperately Need Content Marketing for Growth in 2023
As a SaaS business, staying ahead of the competition is crucial to your success, and one sure-shot way of doing that is by implementing an effective content marketing strategy. While it may seem daunting, the benefits of content marketing for SaaS are undeniable and...
How to Evaluate and Get the Best Out of Your Startup Idea
End-to-End evaluation is a good starting point for a startup idea. It helps to understand your idea and startup value, as well as the key challenges and possible pitfalls. The research you do at this stage can be later presented to investors, so you should consider...
6 Most Effective Growth Strategies for Businesses During Recession
The U.S. GDP advanced at 2.6% in the Q3 of 2022, contrary to the growth forecast of 2.3%. Despite promising growth, businesses need highly effective growth strategies, with the consistent possibility of a recession. This possibility of recession cannot be ruled out...
Top 5 Characteristics To Consider For Outbound Marketing
In today's generation, people have a lot of information about what they will buy and what they have purchased. This is why outbound marketing is an important process for the challenge of selling to a customer with tons of information about your product. So if...
Advanced Growth Marketing Framework That Can Take Your Business To The Next Level!
A Growth marketing framework is a collection of rules and practices that ensure your growth experiments are well-intentioned, appropriately assessed, and adequately analysed. Your digital growth marketing efforts will be far more successful and efficient if this...
Fintech Marketing Strategy – What Works, What Doesn’t & The Future
The Fintech industry is among the fastest-growing markets today. It’s no surprise that financial technology is thriving, growing, and is here to stay! Time has come to learn how to use effective fintech marketing strategy for optimum growth. According to a recent...
7 Questions To Ask Before Choosing A Growth Marketing Consultant
Growth marketing is crucial for businesses in today’s digitally dominated world with expansion as the new challenge! A strong business model can only help you find a market, but staying up to date with industry trends and a growth strategy is what will keep you in the...
Why Growth Hacking Is Imperative For The Future Of Your Business & How Agencies Are Doing It!
The term Growth Hacking was coined in 2010 by an entrepreneur, Sean Ellis. He was trying to come up with a new job title for someone who could advise and help businesses accelerate & grow. Sean Ellis described this person as "someone whose true north is growth."...
Top 10 B2B Marketing Agencies in 2022
B2B marketing is becoming the basic need of every organization. To help companies achieve more success, many B2B marketing agencies are trying to be at the top of the funnel. Some marketers who deal with B2Bs use similarly effective marketing tactics to those who...
Top 10 B2B SaaS Marketing Agencies in the USA
The SaaS marketplace is booming, and the competition is getting fierce. As a business-to-business SaaS company, it's important to partner with a B2B SaaS marketing agency that can help you reach your target market and grow your business. The need for secure and...
7 Hacks of Digital Marketing for Real Estate Companies in 2022!
Real estate is a competitive industry and is slowly gaining traction after years of outbreak. Although real estate agents remain busy, competition amongst the industry is tightening, and companies look for new ways to survive. So, having the same industry as your...
Best Growth hacking Agencies Across the World
A reliable growth hacking agency has the ability to carry out quick experiments, A/B test what works and what doesn’t, and then optimize the campaigns to scale up. Not only does it ensure that you get the highest ROI, but it also ensures you get to build a robust database and keep your business growing. But finding a growth hacking agency that implements the growth mindset in totality isn’t easy.
What is SEO Management? (with Complete SEO Website Audit hecklist)
Did you know? Organic search results currently account for more than half of all website traffic. Hence, Search Engine Optimization(SEO) is becoming more critical for many companies. The right SEO management helps expand the company’s reach to millions of Internet...
How To Write An Effective Google Ad Copy?
"Only 30 characters for the headline?" "How come I cannot use the term 'click' when that's precisely what I would like them to do!" "I can't fit all of my features and benefits here..." Sounds familiar? Well, yes! Writing a Google Ad copy can be highly frustrating...
How to Conduct a Digital Marketing Audit?
A strong internet presence is important to your business' health, wealth, and durability. In today's digital world, businesses that do not have a planned and designed online presence may as well not exist at all - and there is a good possibility they will not work for...
Secrets To Help You Achieve a 70% Open Rate For Cold Email Campaigns
In this blog, we will share our experience of working on thousands of cold campaigns in a few years and reaching the success of a 70% open rate. We will focus on improving email deliverability, and our experiments with subject lines and email copies helped us get...
B2B Sales Success Through Webinar Marketing
According to the B2B Content Marketing Benchmarks, Budgets, and Trends - North America report, 66% of marketers found webinars one of the most effective tactics for every aspect of B2B marketing - lead generation, sales and conversion, and customer success. Webinars...
The Most Effective Growth Hacking Strategies of 2021
According to The Ultimate List of Marketing Statistics for 2021 by Hubspot, 15% of marketers measure the success of their content programs by how many leads they generate. But that implies that most marketers have no idea about what is working, what isn't, and why....
Top 3 Proven B2b Growth hacking Techniques
Quality lead generation is the backbone of an efficient B2B marketing strategy. So, how much money should your B2B company be spending on marketing? Growth is the biggest challenge for many businesses. To spur this growth, B2B companies dedicate a significant budget...
The Right Way to Generate Sales Leads for Your Small Business
Customer behavior is changing. With the economic uncertainty lurking across the world, sales managers are contemplating how their organization will be generating sales in the face of new customer habits. In 2021, there is massive economic pressure on organizations....
![Account-Based Marketing – The Complete Guide [2021 Edition]](https://voxturr.com/wp-content/uploads/2021/08/Account-Based-Marketing-Guide-That-Beginners-And-Experts-Need-Today-400x250.png)
Account-Based Marketing – The Complete Guide [2021 Edition]
Marketing to high-value accounts is promising but laced with challenges such as information overload, increased buyer expectations, and the difficulty of being heard among a cacophony of competitors. Could account-based marketing be the magic fix? As per the ITSMA...
List Of Google SEO Updates 2021 and What It Means?
What is Google Algorithm for SEO? Google algorithms are a complicated method for retrieving data from its search index and delivering the best possible results for a query in real-time. The search engine ranks web pages based on their relevance using a mix of...
Growth Hacking Versus Digital Marketing: The Key Difference
According to our research, there were 4.66 billion globally active internet users as of January 2021. It accounts for 59.5% of the global population. In order to reach your target audience and boost your business growth, It is important for you to know the key...
10 SaaS Lead Generation Techniques You Must Leverage
Between 2019 to 2023, the global SaaS market is predicted to be worth $60.36 billion. The emergence of AWS, app marketplaces, platform APIs and more, have made it easier to create SaaS solutions that power the business world. In this scenario, lead generation...
10 SaaS Marketing Strategies You need in 2021
Recent statistics predict that Software as a Service (SaaS) could be worth $623 billion by 2023. But creating an effective SaaS marketing strategy is not easy. It has its own set of rules. In recent years, SaaS adopted SEO, PPC, Email marketing campaigns, social...
How Webinars Can Increase SaaS Users
The word 'Webinar' might make you think of long-drawn-out presentations, formulaic sales pitches, educational jargon-loaded content, or a combination of all of them. But in reality, they are channels to connect with the target audience and deliver value through a...
How to Make B2B Lead Generation Effective
Did you know that 85% marketers consider B2B lead generation a top priority, but only 44% rate their efforts as neutral when it boils down to effectiveness? A lead is not a random prospective client. Not anyone or everyone is a lead. People have different needs and...
Everything about B2B Lead Generation in a Nutshell
What is lead generation? B2B lead generation is the mechanism of finding and stimulating the interest of potential customers in marketing. Or, to put it another way, it's the first step every company must take before making a deal. Identifying potential clients (your...
Want to be Instagram Algorithm’s Favourite?
In my previous blog, I mentioned how the algorithm of Instagram works. In this one, let us explore how you can make the Algorithms work in your favor. If you want to outwit the complexity of Instagram, keep these two factors in your mind all the time for satisfying...
5 Growth-Driving Mobile App KPIs That Matter Beyond App Installs
The mobile app market crosses the $5 billion revenue mark in 2020.Research findings suggest that consumers spend more than 90% of their time using apps. Mobile apps are usually the preferred device for delivering a personalized experience. Aggressive marketing has...
Understanding the Marketing Funnel at every stage!
Even if you don't exactly know what this form of marketing is, the chances are that you have seen and perhaps even undergone the stages of a marketing funnel several times. Marketing funnels are everywhere, and their implementation is an incredibly effective marketing...
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