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10 SaaS Marketing Strategies You need in 2021

10 SaaS Marketing Strategies You need in 2021

Recent statistics predict that Software as a Service (SaaS) could be worth $623 billion by 2023. But creating an effective SaaS marketing strategy is not easy. It has its own set of rules. In recent years, SaaS adopted SEO, PPC, Email marketing campaigns, social...

How Webinars Can Increase SaaS Users

How Webinars Can Increase SaaS Users

The word 'Webinar' might make you think of long-drawn-out presentations, formulaic sales pitches, educational jargon-loaded content, or a combination of all of them. But in reality, they are channels to connect with the target audience and deliver value through a...

How to Make B2B Lead Generation Effective

How to Make B2B Lead Generation Effective

Did you know that 85% marketers consider B2B lead generation a top priority, but only 44% rate their efforts as neutral when it boils down to effectiveness? A lead is not a random prospective client. Not anyone or everyone is a lead. People have different needs and...

Everything about B2B Lead Generation in a Nutshell

What is lead generation? B2B lead generation is the mechanism of finding and stimulating the interest of potential customers in marketing. Or, to put it another way, it's the first step every company must take before making a deal. Identifying potential clients (your...

Want to be Instagram Algorithm’s Favourite?

Want to be Instagram Algorithm’s Favourite?

In my previous blog, I mentioned how the algorithm of Instagram works. In this one, let us explore how you can make the Algorithms work in your favor. If you want to outwit the complexity of Instagram, keep these two factors in your mind all the time for satisfying...

Understanding the Marketing Funnel at every stage!

Understanding the Marketing Funnel at every stage!

Even if you don't exactly know what this form of marketing is, the chances are that you have seen and perhaps even undergone the stages of a marketing funnel several times. Marketing funnels are everywhere, and their implementation is an incredibly effective marketing...

GA4 Properties – What’s New in GA4

GA4 Properties – What’s New in GA4

The new GA4 (Google Analytics 4) features combine data from websites and mobile apps into a single report collection, enabling cross-platform research to be carried out. They do this by allowing you to track mobile apps (using Firebase) and websites (using the Global...

Learn TOFU, MOFU, and BOFU with these powerful examples!

Learn TOFU, MOFU, and BOFU with these powerful examples!

Tofu, Mofu, and Bofu are unique ways of segmenting the online content according to prospects' needs at various sales funnel points. When consumers are new to your brand, it is called Tofu - 'Top of the Funnel,' when seekers want conditions for purchase; it is referred...

Top 5 Business Growth Strategies After COVID-19

Top 5 Business Growth Strategies After COVID-19

The current COVID-19 pandemic has hit the global economies much harder than the 2008 global financial crisis (GFC) which led to the Great Recession. Thankfully, digital technologies have evolved immensely since then. Technologies such as Artificial Intelligence,...

Top 5 Chatbot Case Studies that Growth Hacked Businesses

Top 5 Chatbot Case Studies that Growth Hacked Businesses

Technology is always growing, changing the way we live and the way we see the world. From the stone age, every advancement in technology has brought with it possibilities that were previously only imagined. Giant leaps in civilization and the growth of nations can be...

6 Things to know about Google Ads Automation in 2020

6 Things to know about Google Ads Automation in 2020

Artificial intelligence (AI) has taken the business landscape by a storm, steadily becoming a technological reality. It took business owners and non-tech experts a while to grasp the idea that a computer could be taught how to perform and learn about human behavior....

Ultimate Guide to Launching a Successful Startup

Ultimate Guide to Launching a Successful Startup

I have had the privilege of being a part of over 100 established companies and managing 5000+ big and small campaigns. Moreover, I have started and failed with many business ideas of my own.  I want to share what I have learned with my experiences and what I consider...

AeroLeads Lead Generation Software

AeroLeads Lead Generation Software

Every organization searches for the perfect software applications to support their unique business requirements. When we consider business from a sales perspective, the primary question is; where does the sales process start? Well, it’s quite simple; you can’t have...

7 Growth Hacking Mistakes to Avoid

7 Growth Hacking Mistakes to Avoid

Growth hacking is a relatively new but exciting approach to growing your business. If you can grasp the understanding of what it actually means and how to define its strategy in accordance to your business goals, you can achieve tremendous results. Start-ups...

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