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10 SaaS Marketing Strategies You need in 2021
Recent statistics predict that Software as a Service (SaaS) could be worth $623 billion by 2023. But creating an effective SaaS marketing strategy is not easy. It has its own set of rules. In recent years, SaaS adopted SEO, PPC, Email marketing campaigns, social...
How Webinars Can Increase SaaS Users
The word 'Webinar' might make you think of long-drawn-out presentations, formulaic sales pitches, educational jargon-loaded content, or a combination of all of them. But in reality, they are channels to connect with the target audience and deliver value through a...
How to Make B2B Lead Generation Effective
Did you know that 85% marketers consider B2B lead generation a top priority, but only 44% rate their efforts as neutral when it boils down to effectiveness? A lead is not a random prospective client. Not anyone or everyone is a lead. People have different needs and...
Everything about B2B Lead Generation in a Nutshell
What is lead generation? B2B lead generation is the mechanism of finding and stimulating the interest of potential customers in marketing. Or, to put it another way, it's the first step every company must take before making a deal. Identifying potential clients (your...
Want to be Instagram Algorithm’s Favourite?
In my previous blog, I mentioned how the algorithm of Instagram works. In this one, let us explore how you can make the Algorithms work in your favor. If you want to outwit the complexity of Instagram, keep these two factors in your mind all the time for satisfying...
5 Growth-Driving Mobile App KPIs That Matter Beyond App Installs
The mobile app market crosses the $5 billion revenue mark in 2020.Research findings suggest that consumers spend more than 90% of their time using apps. Mobile apps are usually the preferred device for delivering a personalized experience. Aggressive marketing has...
Understanding the Marketing Funnel at every stage!
Even if you don't exactly know what this form of marketing is, the chances are that you have seen and perhaps even undergone the stages of a marketing funnel several times. Marketing funnels are everywhere, and their implementation is an incredibly effective marketing...
4 Phases of Instagram Algorithms You Must Know in 2021!
Knowing these Instagram Algorithms will make you a social media genius. Are you struggling to see your Instagram Page grow? Exploring the 4 different phases of Instagram algorithms can help. With more than 3.5 billion users, Instagram is growing tremendously....
GA4 Properties – What’s New in GA4
The new GA4 (Google Analytics 4) features combine data from websites and mobile apps into a single report collection, enabling cross-platform research to be carried out. They do this by allowing you to track mobile apps (using Firebase) and websites (using the Global...
Learn TOFU, MOFU, and BOFU with these powerful examples!
Tofu, Mofu, and Bofu are unique ways of segmenting the online content according to prospects' needs at various sales funnel points. When consumers are new to your brand, it is called Tofu - 'Top of the Funnel,' when seekers want conditions for purchase; it is referred...
Ultimate Guide to Choosing the Right Platform for Creating a ChatBot
There are several methods of interacting with users. One successful way for any company to boost its user support game is by using chatbots. Chatbots have been deployed in various fields and have had many proven achievements. Let us find out how chatbots are being...
Working hard to create valuable content? Now try this hack to produce a blog in 3 hours (or less)!!
Do you know that if you are a digital business, then how many content pieces do you need in a year to build a good organic presence? Let's do the math! Blog every alternate day = 180 (approx.) Backlinking articles = 15 per month = 180Combined, you need approx. 360...
Predictive modeling 101 – Everything you want to know about Predictive modeling
According to Gartner, every company told that they have Artificial Intelligence capabilities integrated into their business, or they are planning to hold it soon. And AI is directly linked to other ideas such as predictive Modeling, protective data, forecasting, and...
Top 5 Business Growth Strategies After COVID-19
The current COVID-19 pandemic has hit the global economies much harder than the 2008 global financial crisis (GFC) which led to the Great Recession. Thankfully, digital technologies have evolved immensely since then. Technologies such as Artificial Intelligence,...
The Impact of Voice Search on Online & Offline Businesses
Voice search is a concept that allows users to use voice command to search the internet for information across various devices, without the need to type keywords manually. Although voice search is not an entirely new concept, it has gained appreciation and popularity...
Zapier Growth Hacking Automation for B2B & eCommerce Platform
Today, whether you are a small or large business, it is all about elevating the customer experience and building personalized connections with your target audience. But where do you find the time to maximize your marketing strategies if you are stuck doing repetitive...
Top 5 Chatbot Case Studies that Growth Hacked Businesses
Technology is always growing, changing the way we live and the way we see the world. From the stone age, every advancement in technology has brought with it possibilities that were previously only imagined. Giant leaps in civilization and the growth of nations can be...
Why every business should implement RPA in their marketing strategy
Robotic process automation (RPA) is a fast-rising form of administrative process automation technology that is based on the concept of software robots or artificial intelligence (AI) workers. Based on the Wikipedia definition, RPA can be defined as a generic tool that...
6 Things to know about Google Ads Automation in 2020
Artificial intelligence (AI) has taken the business landscape by a storm, steadily becoming a technological reality. It took business owners and non-tech experts a while to grasp the idea that a computer could be taught how to perform and learn about human behavior....
Ultimate Guide to Launching a Successful Startup
I have had the privilege of being a part of over 100 established companies and managing 5000+ big and small campaigns. Moreover, I have started and failed with many business ideas of my own. I want to share what I have learned with my experiences and what I consider...
Moz’s DA 2.0 disrupts domain authority scores for multiple websites
This is not the first time we have seen a third-party SEO tools company, changing their algorithm, with manic to follow. Last year we saw Ahrefs, one of Moz’s biggest competitors, cause absolute mayhem after releasing their latest algorithmic update to its proprietary...
AeroLeads Lead Generation Software
Every organization searches for the perfect software applications to support their unique business requirements. When we consider business from a sales perspective, the primary question is; where does the sales process start? Well, it’s quite simple; you can’t have...
7 Growth Hacking Mistakes to Avoid
Growth hacking is a relatively new but exciting approach to growing your business. If you can grasp the understanding of what it actually means and how to define its strategy in accordance to your business goals, you can achieve tremendous results. Start-ups...
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