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Zinrelo: Webinar-Led Demand Generation for Loyalty SaaS

Webinar

Zinrelo: Webinar-Led Demand Generation for Loyalty SaaS

THE CLIENT

Webinar engine built around enterprise loyalty-program buyers

Worked with Zinrelo, a SaaS loyalty rewards platform, on webinar-led demand generation built specifically for their enterprise buyer. Designed topic strategy and audience targeting around the questions loyalty-program decision-makers actually ask, built end-to-end webinar promotion across email, LinkedIn, and content syndication, and structured the post-webinar funnel to convert attendees into qualified pipeline rather than just registrations.

  • Industry

    Webinar

  • Services

    Webinar Marketing | SaaS Demand Generation | Enterprise Targeting

  • Build Your Idea

    Talk to Our Data Experts

The Results

  • SaaS Target
  • Webinar Pipeline

Webinar engine built around enterprise loyalty-program buyers

Worked with Zinrelo, a SaaS loyalty rewards platform, on webinar-led demand generation built specifically for their enterprise buyer. Designed topic strategy and audience targeting around the questions loyalty-program decision-makers actually ask, built end-to-end webinar promotion across email, LinkedIn, and content syndication, and structured the post-webinar funnel to convert attendees into qualified pipeline rather than just registrations.

Case Studies

Related Case Studies

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IBM: 300+ Registrations in 3 Weeks for Enterprise Tech Webinars

IBM needed to deliver four tech webinars every month across multiple regions, alongside content syndication and virtual conferences. Internal execution was not hitting the target. Voxturr built an outbound marketing strategy that produced 300+ targeted registrations within the first 3 weeks, then ran the full webinar engine across multiple regions with properly designed campaigns, content syndication, and ongoing experimentation across new channels.

  • In 3 weeks 300 Registrations
  • 4/month Webinars

Martech SaaS: 30% Free-Trial Conversion From a Single Webinar

Built a middle-of-funnel webinar programme for a Martech SaaS platform aimed at converting product-aware prospects into active trial users. The structured topic strategy, audience segmentation, and post-webinar nurture sequence produced a 30% free-trial conversion rate, which sits well above the typical 3-5% benchmark for webinar-to-trial conversion in B2B SaaS.

  • 30% Trial Conversion
  • Mid Funnel Webinar

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