Is your brand showing up in AI search results? Click here to find out.

IBM: Webinar Marketing and ABM for Cloud Computing Audiences

SaaS

IBM: Webinar Marketing and ABM for Cloud Computing Audiences

THE CLIENT

A Global Enterprise Cloud Computing Provider

IBM is a global technology company offering enterprise cloud computing and SaaS solutions to businesses worldwide.

The Results

An Ongoing Multi-Channel ABM and Webinar Engagement

This engagement combined ABM, webinar marketing, and multi-channel outreach to support IBM's enterprise cloud computing pipeline.

THE CHALLENGE

Driving Qualified Engagement Across a Large Enterprise Cloud Audience

IBM needed to reach the right enterprise accounts for its cloud computing offerings, drive qualified engagement with decision-makers, and support lead generation across account-based marketing and webinar channels.

THE STRATEGIC SOLUTION

Tech Stack

  • LinkedIn Ads
  • WordPress
  • MailShake
  • Snov.io
  • LinkedIn Sales Navigator
  • Phantom Buster
  • Meta Ads
  • Google Ads
  • Taboola Ads
  • GTM
  • GA4
  • Figma

Reaching enterprise cloud buyers meant combining targeted outreach with content that could hold their attention. Voxturr ran account-based marketing and webinar campaigns alongside LinkedIn-led outreach and content syndication, with dedicated landing pages and CRM integration to keep the funnel connected end to end.

  • Ran webinar marketing campaigns to engage enterprise cloud computing audiences.
  • Used account-based marketing (ABM) to identify and prioritise target accounts.
  • Ran LinkedIn Ads, email outreach, and LinkedIn outreach for B2B lead generation.
  • Built dedicated landing pages for campaigns and integrated sign-ups into CRM.
  • Supported content marketing and social media as part of the broader campaign.
  • Used content syndication to extend campaign reach beyond owned channels.

Seeking a Growth Hacking Agency to Work With?

Reach out to us with your Growth Hacking project details – timeframes, scope, or business challenges you would like to solve. Our team will assess them minutely and figure out a way to work together.

Project Inquiries

[email protected]

Our Offices

USA

71 Stevenson St, San Francisco, CA 94105, United States

India

427, TowerB3, Spaze iTech Park, Sohna Road, Sector 49, Gurugram, Haryana – 122002

Got a Project in Mind?

    We care about your privacy, and therefore on submitting this form, we will send you a copy of the signed NDA. Also, by submitting this form, you agree to our T&C and privacy policy.