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IBM: 300+ Registrations in 3 Weeks for Enterprise Tech Webinars

Webinar

IBM: 300+ Registrations in 3 Weeks for Enterprise Tech Webinars

THE CLIENT

Dedicated webinar engine driving consistent registrations and attendees

IBM needed to deliver four tech webinars every month across multiple regions, alongside content syndication and virtual conferences. Internal execution was not hitting the target. Voxturr built an outbound marketing strategy that produced 300+ targeted registrations within the first 3 weeks, then ran the full webinar engine across multiple regions with properly designed campaigns, content syndication, and ongoing experimentation across new channels.

The Results

  • In 3 weeks 300 Registrations
  • 4/month Webinars

Dedicated webinar engine driving consistent registrations and attendees

IBM needed to deliver four tech webinars every month across multiple regions, alongside content syndication and virtual conferences. Internal execution was not hitting the target. Voxturr built an outbound marketing strategy that produced 300+ targeted registrations within the first 3 weeks, then ran the full webinar engine across multiple regions with properly designed campaigns, content syndication, and ongoing experimentation across new channels.

Case Studies

Related Case Studies

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Worked with Zinrelo, a SaaS loyalty rewards platform, on webinar-led demand generation built specifically for their enterprise buyer. Designed topic strategy and audience targeting around the questions loyalty-program decision-makers actually ask, built end-to-end webinar promotion across email, LinkedIn, and content syndication, and structured the post-webinar funnel to convert attendees into qualified pipeline rather than just registrations.

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Martech SaaS: 30% Free-Trial Conversion From a Single Webinar

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  • 30% Trial Conversion
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