Happily Health: Cut Cost Per Install 75%, Lifted Retention 72%

Health

Happily Health: Cut Cost Per Install 75%, Lifted Retention 72%

THE CLIENT

CPI reduced from $2 to $0.50

Integrated MixPanel as the analytics foundation to assess user behaviour across iOS and Android for the Happily Health app. User insights drove a 75% reduction in cost per install (from $2 to $0.50) and a 72% increase in retention rate. Full app marketing and analytics implementation.

The Results

  • Down 75% CPI
  • Up 72% Retention

CPI reduced from $2 to $0.50

Integrated MixPanel as the analytics foundation to assess user behaviour across iOS and Android for the Happily Health app. User insights drove a 75% reduction in cost per install (from $2 to $0.50) and a 72% increase in retention rate. Full app marketing and analytics implementation.

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