The Client
Real-Time Patient Monitoring, Powered by Biosensors and Cloud
LifeSigns is a health-tech startup transforming patient monitoring with wireless technology, cloud computing, and data analytics. Its iMS platform provides real-time monitoring via biosensors on a centralised system, enabling faster, better-informed decisions for ambulance and home healthcare settings. Its Lifebolt technology checks seven health parameters in seven minutes.
The Challenge
Getting In Front of India's Biggest Hospital Chains
Selling patient monitoring devices into hospitals means selling to some of the most risk-averse buyers there are. LifeSigns needed a credible digital presence and an ABM strategy sharp enough to open doors at India's largest multi-chain hospitals.
The Strategic Solution
Hospital buyers do their homework before they take a meeting, so the website had to hold up under that scrutiny before outreach even began. ABM then targeted hospital decision makers directly, translating that credibility into real conversations with major chains.
- Ran market research to sharpen positioning for AI-based patient monitoring in India's hospital market.
- Built the website in Figma and shipped it on WordPress, with ongoing UI/UX improvement.
- Ran SEO to build organic visibility in the healthtech category.
- Ran ABM targeting hospital decision makers at multi-chain hospitals.
- Set up email outreach on Mailshake and Snov.io, powered by LinkedIn Sales Navigator and Phantombuster.
- Secured introductions to hospital chains including Apollo and Medanta.
Technology Stack
- Figma
- WordPress
- GA4
- GSC
- Mailshake
- Phantombuster
- LinkedIn Sales Navigator
- Snov.io
