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Samplrrbox: Built a Sampling-First D2C Engine

Ecommerce

Samplrrbox: Built a Sampling-First D2C Engine

THE CLIENT

ROAS 10+ and 3000+ orders monthly

Launched Samplrrbox's custom-built D2C website on WooCommerce. Collaborated with 30+ influencers end to end, ran Meta ads to a ROAS of 10+, and reached 3000+ monthly orders with a user base of 50,000+. Built the full acquisition system from website to retention.

The Results

3,000+ Orders a Month, Profitably

Samplrrbox turned a thin-margin sampling model into a high-volume, profitable business, with a 50,000+ user base ordering every month.

  • 10+ ROAS
  • 3000+ / mo Orders

The Client

Discovery Boxes for New FMCG Brands

Samplrrbox is a D2C product sampling platform that lets consumers discover new FMCG brands through curated sample boxes.

The Challenge

Making a Volume Business Work on Thin Margins

Sampling is a volume game with thin margins. The platform needed a custom store, an efficient acquisition engine, and backend systems that could handle thousands of orders a month.

The Strategic Solution

Thin margins leave no room for inefficiency, so the store and the inventory system were built custom for the sampling model from day one. Influencer partnerships and Meta Ads then had to earn their keep at scale, not just in a single test campaign.

  • Launched a custom-built D2C website on WooCommerce, designed around the sampling model.
  • Collaborated with 30+ influencers with end-to-end management.
  • Launched Meta Ads that achieved 10+ ROAS.
  • Scaled the platform to 3,000+ monthly orders with an active user base of 50,000+.
  • Built a custom inventory management system to keep fulfilment ahead of order volume.

Technology Stack

  • WooCommerce
  • Meta Ads
  • Instagram
  • Custom Inventory Management System
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