The Client
Science-First Supplements, Sold Everywhere at Once
Objective Nutrients is a science-first supplements brand selling through its own store and Amazon, known for high-purity ingredients like TTFD, a bioavailable form of Vitamin B1.
The Challenge
Scaling Every Channel at Once, Without Running Out of Stock
The brand was doing $700K+ and wanted to scale across every channel at once: Amazon, D2C, paid, organic, and influencers, while keeping inventory ahead of demand.
The Strategic Solution
Scaling five channels at once only works if supply keeps pace with demand, so a custom inventory model was built before spend was pushed harder. With that safety net in place, Amazon, paid media, SEO, and influencers all scaled together instead of one at a time.
- Ran full-funnel Amazon marketplace marketing and launched 100+ campaigns across Amazon Ads, Meta Ads, and Google Shopping.
- Secured a top 5 seller position for Vitamin B1 supplements on Amazon.
- Won the #1 position on Google for prime keywords including "TTFD" and "Thiamine Supplements" through SEO.
- Revamped the WooCommerce website with CRO improvements and email automation.
- Built a custom inventory prediction dashboard using Catchr and Google Looker Studio to keep stock ahead of sales velocity.
- Collaborated with 80+ influencers through Creator.co with end-to-end management.
Technology Stack
- Amazon Seller Central
- WooCommerce
- Amazon Ads
- Meta Ads
- Google Shopping Ads
- Google Looker Studio
- Catchr
- Creator.co
