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Cayster: A Digital Ecosystem Connecting Dental Practices, Clinics, and Labs

Health

Cayster: A Digital Ecosystem Connecting Dental Practices, Clinics, and Labs

THE CLIENT

28 Clinics Onboarded in 90 Days, Top Google Rankings for Dentistry Keywords

Built the complete go-to-market programme from prelaunch through to marketplace traction: creating the dentist-facing marketplace, launching the portal, and running targeted outreach to dental practices across New York. The programme onboarded 28 clinics within 90 days and secured top Google Search rankings for core dentistry-related keywords, giving Cayster both a functioning marketplace and durable organic visibility in its category.

The Results

28 Clinics Live in New York's Toughest Market

Cayster onboarded real, paying dental clinics within 90 days, while also winning top search visibility for the keywords those clinics were searching.

  • 28 Clinics in 90 Days
  • Top Google Rankings Dentistry Keywords

The Client

Connecting Dental Practices, Clinics, and Labs

Cayster was a New York-based healthtech platform, founded in 2016, that provided a digital ecosystem connecting dental practices, clinics, and laboratories through integrated technology.

The Challenge

Winning Real Dentists in the Toughest Local Market

Cayster needed to go from concept to a live marketplace with real dentists on it, in one of the most competitive local markets in the world: New York.

The Strategic Solution

New York doesn't reward a wide net, so outreach went narrow and local: dental practices, one account list at a time, followed up until they answered. Paid ads and SEO ran underneath to catch the dentists searching before anyone called them.

  • Created and launched the marketplace portal for dentists.
  • Ran account-based outreach to dental practices across New York using Sales Navigator, Phantombuster, and Snov.io.
  • Automated follow-up sequences on Instantly to keep the pipeline warm.
  • Ran Meta Ads and Google Ads for local visibility and demand capture.
  • Built SEO and content marketing on Webflow that secured top Google rankings for dentistry-related keywords.

Technology Stack

  • LinkedIn Sales Navigator
  • Phantombuster
  • Snov.io
  • Instantly
  • Meta Ads
  • Webflow
  • Google Ads
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