According to the B2B Content Marketing Benchmarks, Budgets, and Trends – North America report, 66% of marketers found webinars one of the most effective tactics for every aspect of B2B marketing – lead generation, sales and conversion, and customer success. Webinars provide a wide range of benefits that modern companies must take advantage of, much like social media and smartphones have done for people staying in touch and voicing their opinions.
Webinars are widely considered to be one of the most effective methods of generating B2B sales. In the post-pandemic scenario, webinars have assumed a different level of significance due to their effectiveness in B2B sales strategy. Webinars are cost-saving while being highly interactive in real-time. Furthermore, according to research, hosting webinars is the best way to generate high-quality leads for approximately 70% of B2B sales and marketing leaders.
This blog gives further information on how to succeed in B2B sales using webinar marketing. It is subdivided as follows:
1. What Exactly Are Webinars, and How Do They Work?
2. How Can Webinars Help Your Business?
What Exactly Are Webinars, and How Do They Work?
A webinar is a type of one-to-many communication in which a presenter can reach out to a large and targeted group of online viewers from any location through the internet. Interaction during a webinar can be highly effective when employed efficiently.
A webinar enables a speaker from the hosting organization/company to share various multimedia content with audiences located anywhere across the world. It brings your e-Learning content to life, builds trust between you and your attendees, and allows you to make new connections and form fruitful professional relationships. Naturally, as the host of your webinar, you have complete control over its flow and outcome.
Moreover, the audience can further ask the speaker or moderator (the person in charge of the webinar) questions in real-time via one on one conversation or via text message.
How Can Webinars Help Your Business?
There are numerous benefits to hosting webinars. Here are the four top-most benefits of hosting webinars.
1. Increased Brand Recognition
A recognized brand that stands out from the competition is one of the cornerstones of a successful business. Each online event you host through webinar marketing will help you get your brand before more people, increasing brand awareness.
Furthermore, webinars also help businesses to increase their authority in their respective niches. A well-crafted webinar allows you to introduce your brand to more people and raise your brand’s standing in their eyes. As a result, you get quality leads with high conversions rates.
2. Increased Audience Engagement
As mentioned earlier, webinar marketing allows you to interact with your audience in real-time. It is a perk that only a few other marketing channels can offer. Responding to blogs and social media comments is counted, but it does not allow person-to-person live interaction like webinars.
This level of participation will result in a better understanding of your target audience, deeper relationships with them, and increased customer loyalty.
3. Increased Content Creation
How do you generate enough high-quality content to make a difference in your company? Webinar marketing is the key!
Webinars can be recorded, edited, and repurposed into new pieces of content. You can, for example, post clips from your webinar to your Instagram stories or reels for further engagement and brand awareness. Alternatively, you can also upload the entire event to YouTube or save specific sections, improving customer engagement. There are other endless possibilities such as blog posts, social media updates, and much more.
4. Enhanced SEO Performance
Many experts predict that by 2022, online videos will account for 82% of all consumer internet traffic. It indicates that your target audience is actively seeking video content. As a result, search engines such as Google and Bing render higher rankings to websites that publish high-quality videos in their search engine results pages (SERP). You can drive a steady stream of targeted traffic to your online properties for free by reposting your webinars on your website and social pages.
Videos can also aid in the development of your company’s backlink portfolio. Because modern consumers adore video content, they are more likely to link to a brand’s videos rather than blog posts. This results in more backlinks for companies that invest in video content such as webinars and improved SEO performance.
How to Be an Effective Webinar Host?
1. Enhanced Sound Quality
Audio is undoubtedly the essential element of your webinar. To ensure that everything goes smoothly, make sure to use the right location to interact with your audience devoid of disturbance.
2. Stable Internet Connection
Consider not using a wireless internet connection. Use a landline to avoid any internet or technical problems.
3. Using quality microphone
Never rely on the built-in microphones on your laptop or desktop computer. Use an external mic for better interactions with your customers. Also, if your webinar includes multiple speakers, equip yourself with a high-quality speakerphone.
4. Content and multimedia
Narrating a story is the best way to introduce yourself. Sharing an account that explains what might have brought you there will establish trust and develop an emotional connection between you and your audience. Just keep your story brief, personalize it with a few suspense elements, and end with a firm conclusion. A great trick is to smile while telling your story. It helps elevate your voice and allows your listeners to feel your enthusiasm for the online deliverables.
Before going live, make sure to practice several times. Request feedback as frequently as possible. Record yourself and review the footage to see what works and what doesn’t.
6. Capture Your Audience’s Attention
A typical audience’s attention span is about 10 minutes. Webinar audiences are even worse because you have to compete for their attention with their computer screens, social media accounts that are always open, and email inboxes. This is why it is critical to not only capture but also maintain their attention. Use a limited number of slides and avoid using too many bullet points. Instead, engage your audience with an exciting combination of exciting questions and challenges, images, videos.
7. Maintain a Friendly Tone
Remember that you are engaging with real people. Maintaining the appropriate tone will help you to personalize your webinar.
- Using Q&A to break up your presentation.
- Using engaging questions or include challenges.
- Making use of humor
8. Use Interesting Real-World Facts And Examples
One of the most appropriate and effective learning methods is hearing real-life experiences and considering applying the exact solutions to one’s own life. Filling your webinars with boring graphs and figures will not engage your audience. Instead, use real-world scenarios, case studies, and examples. Real-life success stories, research, and visually appealing infographics that back up information are all excellent ways to support and convey your message. Using facts, explain why specific strategies work and others do not, and ensure that your audience remembers everything you say.
9. Keep In Mind That Your Voice Is The Link
Of course, you will need to pause while speaking. Keep them brief. No more than 2-3 seconds of silence is acceptable. Otherwise, your audience may believe they have lost your voice. And if you are going to be silent, make sure your listeners know.
Webinar marketing is considered an essential marketing tool that helps in terms of being interactive and engaging. Webinars are dominant due to solid engagement through various multimedia such as videos and infographics. To get the best results, it is advised that webinars can be used to attain the highest probability of success with quality leads and access to its unique benefits.