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Everything about B2B Lead Generation in a Nutshell

What is lead generation? B2B lead generation is the mechanism of finding and stimulating the interest of potential customers in marketing. Or, to put it another way, it’s the first step every company must take before making a deal. Identifying potential clients...
GA4 Properties – What’s New in GA4

GA4 Properties – What’s New in GA4

The new GA4 (Google Analytics 4) features combine data from websites and mobile apps into a single report collection, enabling cross-platform research to be carried out. They do this by allowing you to track mobile apps (using Firebase) and websites (using the Global...