The Client
A Global Directory of World-Class Experts, On Demand
AskMe gives people access to a global directory of world-class experts, anywhere in the world, to support, guide, and advise them.
The Challenge
Building Both Sides of an Expert Marketplace From Scratch
A marketplace built on expert credibility needed two things at once: a supply side stacked with genuinely world-class names, and a demand side willing to book them. Neither side works without the other already in place.
The Strategic Solution
An expert marketplace lives or dies on the quality of its supply side, so that came first: real recruitment, real vetting, real profiles for people with genuine credentials. Once 270+ experts were live and demoable, demand-side campaigns had something worth booking, and could run at full scale across paid channels.
- Built the website's UI/UX on Figma and shipped it, optimised with SEO and content marketing.
- Built the supply side with 270+ high-quality experts, including Ex-NASA, Ex-FANG, New York Times bestselling authors, industry leaders, and AI innovators.
- Created individual expert profiles and supported end-to-end product demos.
- Ran ABM, LinkedIn outreach, and email outreach on MailShake, Snov.io, and LinkedIn Sales Navigator.
- Launched demand-side campaigns across Meta Ads, Google Ads, and Taboola Ads to generate bookings.
- Set up CRM, Google Tag Manager, and GA4 to track the full booking funnel.
Technology Stack
- LinkedIn Ads
- WordPress
- MailShake
- Snov.io
- LinkedIn Sales Navigator
- Phantom Buster
- Meta Ads
- Google Ads
- Taboola Ads
- GSC
- GTM
- GA4
- Figma
