
Yup: Organic Traffic Up From Hundreds to 15,000+ a Month in 6 Months
Yup is an online tutoring marketplace connecting students with tutors.
- 15K+ Monthly Organic Visits
- 6 Months Time to Scale
- Hundreds → 15K+ Traffic Growth

THE CLIENT
VidyaSaar is an EdTech platform teaching Maths to students from Tier 2 Indian cities. Voxturr delivered 15,000+ app downloads in pilot campaigns at an average CPI of Rs 9 per download, with messaging built as the key influencer for reaching students in these specific markets. The campaign cracked Tier 2 acquisition economics that most EdTech brands struggle to make work.
The Results
VidyaSaar went from pre-launch to a validated, growing app in under two months, with churn falling and daily usage climbing across every board it served.
THE CHALLENGE
VidyaSaar was pre-launch. The team needed validated positioning for Tier 2 and Tier 3 student audiences, a repeatable app download engine, and retention journeys that kept students practicing after install. Every rupee of early budget had to prove itself.
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Pre-launch budgets don't forgive guesses, so the first move wasn't a campaign, it was research. Once messaging was validated board by board, download campaigns went live, and CRM journeys were built in parallel to catch every new user before they drifted away.
Reach out to us with your Growth Hacking project details – timeframes, scope, or business challenges you would like to solve. Our team will assess them minutely and figure out a way to work together.
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