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VidyaSaar: 15,000+ App Downloads at Rs 9 CPI From Tier 2 India

EdTech

THE CLIENT

Rs 9 CPI in pilot campaigns across Tier 2 cities

VidyaSaar is an EdTech platform teaching Maths to students from Tier 2 Indian cities. Voxturr delivered 15,000+ app downloads in pilot campaigns at an average CPI of Rs 9 per download, with messaging built as the key influencer for reaching students in these specific markets. The campaign cracked Tier 2 acquisition economics that most EdTech brands struggle to make work.

Industry
EdTech
Services
App Marketing | Tier 2 India | CPI Optimisation
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Talk to Our Data Experts

The Results

10,000+ Active Users, Churn Down, Usage Up

VidyaSaar went from pre-launch to a validated, growing app in under two months, with churn falling and daily usage climbing across every board it served.

10K+ Active Users
<2 Mo Time to 10K
78% Usage Growth

THE CHALLENGE

Proving the App Before Spending Like It Worked

VidyaSaar was pre-launch. The team needed validated positioning for Tier 2 and Tier 3 student audiences, a repeatable app download engine, and retention journeys that kept students practicing after install. Every rupee of early budget had to prove itself.

THE STRATEGIC SOLUTION

Tech Stack

Meta Ads
Google Ads
MixPanel
GupShup
Google Firebase

Pre-launch budgets don't forgive guesses, so the first move wasn't a campaign, it was research. Once messaging was validated board by board, download campaigns went live, and CRM journeys were built in parallel to catch every new user before they drifted away.

Ran market research and primary research with students and parents to sharpen messaging, pricing, and board-wise positioning.
Launched app download campaigns on Meta Ads and Google Ads, segmented by board, class, and language preference.
Built CRM journeys on GupShup and Google Firebase to onboard new users and nudge daily practice habits.
Set up MixPanel analytics to track activation, usage depth, and churn signals in real time.
Managed social media to build trust with students and parents ahead of exam seasons.
Iterated creatives and audiences weekly based on cost per install and retention data.

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71 Stevenson St, San Francisco, CA 94105, United States

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427, TowerB3, Spaze iTech Park, Sohna Road, Sector 49, Gurugram, Haryana – 122002

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