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Finance & Fintech Helping fintech and finance brands build trust, acquire users and scale compliant growth. Healthtech Enabling HealthTech brands to improve patient engagement, acquire users and drive outcomes. Marketplace & Ecommerce Marketing Driving growth for marketplaces and ecommerce brands with data-driven marketing and performance-led strategies. Traveltech Helping TravelTech companies attract travelers, boost bookings and improve customer lifetime value. Edtech Helping EdTech platforms reach educators and learners, drive adoption and improve retention. RetailTech Helping RetailTech companies modernize operations, convert shoppers and scale recurring revenue.

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Americas Best Value Inn: Occupancy Up From 45% to 68% in 12 Months

TravelTech

THE CLIENT

A US Hotel Franchise for Budget-Conscious Travelers

Americas Best Value Inn is a US hotel franchise brand with properties across multiple cities, offering affordable stays for budget-conscious travelers.

Industry
TravelTech
Business Type
B2C
Services
Lead Generation | Performance Marketing | UI/UX
Build Your Idea
Talk to Our Data Experts

The Results

Occupancy Up 23 Points in a Year

Americas Best Value Inn moved from 45% to 68% occupancy within 12 months, powered by multi-city lead generation campaigns built specifically for budget-conscious travelers.

45%→68% Occupancy Growth
12 Mo Timeframe

THE CHALLENGE

Filling Rooms Across a Multi-City Franchise on a Budget-Traveler Budget

Americas Best Value Inn needed to lift occupancy across multiple city properties, reaching budget-conscious travelers efficiently enough that campaign spend didn't eat into already-thin margins.

THE STRATEGIC SOLUTION

Tech Stack

Meta Ads
Google Ads
GA4
WordPress
Google Business Profile

Budget travelers shop on price and convenience, so campaigns were built city by city rather than as one blanket push. Lead generation and sales campaigns ran on Meta and Google Ads for each city, while CRM journeys and review management gave every reservation and complaint someone to follow through with.

Launched multiple lead generation and sales campaigns across cities on Meta Ads and Google Ads.
Targeted budget-conscious travelers searching for affordable stays.
Built CRM journeys to follow up on leads and support bookings.
Developed and optimised landing pages for city-specific campaigns.
Managed reviews and online reputation (ORM) across Google Business Profile.

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