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Gostops: Top 3 Google Rankings and 50,000+ Monthly Visits

TravelTech

THE CLIENT

A Backpacker Hostel Brand Built on Community

Gostops is a backpacker hostel brand offering affordable stays and community-driven travel experiences across India.

Industry
TravelTech
Business Type
B2C
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The Results

Top 3 Rankings and 50,000+ Monthly Visits

Gostops' website now ranks in the top 3 on Google for most backpacker hostel-related searches, drawing more than 50,000 visits a month, an organic and social engine built over the course of the brand's growth from seed to Series A.

Top 3 Google Rankings (Hostel Searches)
50K+ Monthly Website Visits

THE CHALLENGE

Growing Direct Bookings and Visibility Through Multiple Funding Stages

Gostops needed a marketing engine that could scale with the business, not just around a single campaign. The brand needed stronger organic visibility for backpacker searches, a steady flow of direct bookings, and an online community to keep travelers engaged between trips, all while growing from seed round through Series A.

THE STRATEGIC SOLUTION

Tech Stack

Google Ads
Meta Ads
GA4

Acting as both the tech and marketing team, Voxturr treated Gostops' search visibility and social community as long-term assets rather than campaign outputs. City-specific pages captured local search intent, blogs were optimised and backlinks built to compound organic reach, while performance campaigns on Meta Ads carried the weight of driving bookings in the near term.

Acted as an extension of Gostops' marketing and tech team across the engagement.
Launched dedicated city pages on the website to capture local hostel search intent.
Optimised blog content and built backlinks to strengthen organic SEO.
Ran multiple Meta Ads campaigns to generate direct bookings on the website.
Built and nurtured an online community for backpackers.
Supported the brand through its funding journey from seed round to Series A.

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