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Aubree: Fixed the UX Leaks Costing Online Revenue

RetailTech

Aubree: Fixed the UX Leaks Costing Online Revenue

THE CLIENT

WhatsApp automation + advanced e-commerce tracking

Helped Aubree identify UX gaps that were costing online revenue. Revamped the website, restructured the SEO foundation, enabled WhatsApp automation for abandoned cart and upsell flows, and built advanced custom e-commerce tracking across all channels. End-to-end CRO and tracking overhaul.

The Results

A Funnel Rebuilt Before a Single Extra Rupee of Spend

Aubree closed the gap between traffic and conversion, with a rebuilt UX, cleaner SEO, automated recovery, and full visibility into every channel.

  • Full Stack Tracking
  • Whatsapp Live Automation

The Client

A Premium FMCG Store With Traffic to Spare

Aubree is a premium FMCG brand selling direct to consumer through its Shopify store.

The Challenge

Traffic Was Coming In, Conversion Wasn't Following

The store had traffic, and the funnel was leaking. UX friction, SEO structure, cart abandonment, and blind spots in tracking all needed fixing before scaling spend made sense.

The Strategic Solution

Scaling ad spend on a leaking funnel just buys more leaks, so the fix started with an audit, not a campaign. Every friction point in the UX got named, then SEO, automation, and tracking were rebuilt around what that audit found.

  • Audited the UX, identified the loopholes, and revamped the website on Shopify.
  • Fixed the SEO structure for cleaner organic growth.
  • Enabled WhatsApp automation on Interakt for abandoned cart recovery and upsell.
  • Set up advanced custom ecommerce tracking across all channels using Google Tag Manager, GA4, and Meta Pixel.

Technology Stack

  • Shopify
  • Interakt
  • GA4
  • Google Tag Manager
  • Meta Pixel
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