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Sodexo: Precision Multi-Channel Outreach at Scale

B2B | Marketing Automation

Sodexo: Precision Multi-Channel Outreach at Scale

THE CLIENT

380+ B2B Meetings Generated in One Month

Through a precision multi-channel outreach programme, Voxturr generated 380+ qualified B2B meetings for Sodexo in a single month, a volume and velocity that a single-channel approach could not have matched at this scale.

  • Industry

    B2B | Marketing Automation

  • Services

    Multi-Channel Outreach | B2B Meeting Generation | Outbound Strategy

  • Build Your Idea

    Talk to Our Data Experts

The Results

  • 380+ B2B Meetings
  • 1 Month Generated in

THE CHALLENGE

One Product, Four Very Different Buyer Types

The coupon product had to sell into Fortune 500 enterprises, Series B and C funded startups, legacy businesses, and new age companies at the same time. Each of those buys differently. The enterprise wants procurement comfort, the funded startup wants speed, the legacy business wants continuity, and the new age company wants the integration story. A single outbound message pitched at all four would have landed with none of them.

THE STRATEGIC SOLUTION

Tech Stack

  • MailShake
  • Snov.io
  • LinkedIn Sales Navigator
  • Phantom Buster
  • WordPress
  • GA4

Rather than run one campaign wider, the programme ran four narrower ones. Account lists were segmented by company type before a word of copy was written, then messaging and landing pages were built per segment, so each buyer met language that matched how they actually make the decision.

  • Built account based marketing lists segmented by company size, funding stage, and business maturity.
  • Ran LinkedIn outreach through Sales Navigator and Phantom Buster into HR, finance, and admin decision makers.
  • Sequenced email outreach on MailShake with contact data enriched and verified through Snov.io.
  • Developed dedicated landing pages on WordPress for each buyer segment rather than a single shared page.
  • Tracked on-page behaviour with GA4 and HotJar to see where each segment stalled before converting.
  • Rewrote messaging segment by segment against reply rates and on-page drop off.

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