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Modena: 300+ Preorders in Under 3 Months, From Website Launch to Conversion

pre-launch

THE CLIENT

Demand validated with 300+ paid preorders before the product shipped

Modena needed to sell a premium, design-led smart home product to homeowners who had never heard of the brand, and needed real preorders within months, not quarters. Voxturr ran market research to validate positioning and pricing, designed and built the website in Figma and WordPress, then launched Meta Ads, email nurture journeys, and social media to turn early interest into paid preorders. The full journey from website launch to conversion took under three months.

Industry
pre-launch
Services
Market Research | Positioning & Pricing Validation | Website Development
Build Your Idea
Talk to Our Data Experts

The Results

300+ Preorders Before the Product Even Shipped

Modena went from an unbuilt website to 300+ paid preorders in under three months, proving demand for a premium, design-first smart home product before launch.

300+ Preorders
<3 Mo Website to Conversion

THE CHALLENGE

Turning a Design-First Product Into Preorders, Fast

Modena needed a website that could sell a premium, design-led product to homeowners who had never heard of the brand, and needed that website converting into real preorders within months, not quarters.

THE STRATEGIC SOLUTION

Tech Stack

WordPress
Figma
Meta Ads
MailChimp
GA4
GSC

A minimalist product needs a website that looks the part before a single ad runs, so design and market research came first. Once the site was live, performance marketing and email nurture worked together to turn early interest into paid preorders rather than window shoppers.

Ran market research to validate positioning and pricing for the smart home category.
Designed and built the website in Figma and shipped it on WordPress.
Launched performance marketing on Meta Ads to drive qualified traffic.
Built email nurture journeys on MailChimp to convert interest into preorders.
Set up GA4 and Google Search Console to track the funnel from visit to conversion.
Ran social media management to build category awareness pre-launch.

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Reach out to us with your Growth Hacking project details – timeframes, scope, or business challenges you would like to solve. Our team will assess them minutely and figure out a way to work together.

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71 Stevenson St, San Francisco, CA 94105, United States

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427, TowerB3, Spaze iTech Park, Sohna Road, Sector 49, Gurugram, Haryana – 122002

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