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Taamara: From Offline Favourite to D2C Launch, With Influencers Leading the Way

D2C | pre-launch

Taamara: From Offline Favourite to D2C Launch, With Influencers Leading the Way

THE CLIENT

A Trusted Offline Name, Now Live Online

Taamara is an apparel brand with a strong offline presence, ready to take its collection direct to consumer. Taamara moved from offline-only to a fully functioning D2C brand, with influencer-led buzz carrying the first wave of traffic to a store built to convert it.

The Results

Taamara moved from offline-only to a fully functioning D2C brand, with influencer-led buzz carrying the first wave of traffic to a store built to convert it.

  • Launched D2C Store

THE CHALLENGE

Building Digital Infrastructure From a Standing Start

The brand had loyal offline customers and zero digital infrastructure. It needed a D2C store, a catalogue worth scrolling, and launch momentum, all built in parallel.

Taamara The_Challenge_725x725

THE STRATEGIC SOLUTION

Tech Stack

  • Shopify
  • Interakt
  • GA4
  • Meta Ads

Offline trust doesn't automatically transfer online, so influencers were brought in early to lend the brand credibility on a new channel. The store, the catalogue, and the launch ads were all built to go live together, not in sequence.

  • Built and launched the D2C website on Shopify.
  • Produced the catalogue using AI product photography, cutting shoot time and cost.
  • Set up WhatsApp automation on Interakt for orders and customer conversations.
  • Onboarded Bangalore-based influencers to drive pre-launch buzz.
  • Integrated offline marketing with digital ads for a coordinated launch push, and ran the first Meta Ads campaigns for initial traction.

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