The Client
The Industry Leader in Retail Business Analytics
REBIZ is an industry leader in retail business analytics, offering people counting, loss prevention, conversion reporting, customer analytics, compliance monitoring, and traffic counting solutions.
The Challenge
Owning the Search Result Buyers Search First
Rebiz sells into a category where buyers search before they talk to anyone. Owning the search result for the money keyword, and pairing it with outbound, was the whole game.
The Strategic Solution
When buyers search before they call, ranking for that one phrase matters more than any single campaign. SEO and content marketing were built specifically around it, and once the ranking held, outreach and ads worked the accounts that ranking couldn't reach alone.
- Built an SEO and content marketing strategy around high-intent commercial keywords.
- Secured and held the #1 Google ranking for "Retail Analytics Software" for two continuous years.
- Ran LinkedIn and email outreach on Instantly, Snov.io, Sales Navigator, and Phantom Buster to generate MQLs.
- Rebuilt the website on WordPress with CRM integration so every lead landed in one pipeline.
- Ran LinkedIn Ads to keep target accounts warm.
Technology Stack
- LinkedIn Ads
- WordPress
- Instantly
- Snov.io
- LinkedIn Sales Navigator
- Phantom Buster
