The Client
An Exhibition Brand, Ready to Sell Online
Vajra is a jewellery brand that built its business through offline exhibitions, with digital as a fresh, untapped channel.
The Challenge
Making Online Trust Work in a Category Built on Touch
All revenue came from physical exhibitions. The brand needed online traction that paid for itself fast, in a category where trust and visual quality decide the sale.
The Strategic Solution
Jewellery sells on how it looks and how much you trust the seller, so creative quality carried as much weight as targeting. Fifteen campaigns ran in parallel to find the audiences that converted, and the ones that worked were scaled hard.
- Launched performance marketing across Meta Ads and Google Ads.
- Ran 15+ Meta campaigns targeting distinct audience segments.
- Scaled the winning campaigns to $30K in revenue at 4+ ROAS.
- Produced creatives with AI product shoots to keep the feed fresh at low cost.
- Ran CRO and website enhancements on Shopify to convert the traffic ads brought in.
- Added influencer collaborations to build category trust.
Technology Stack
- Shopify
- Meta Ads
- Google Ads
