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Veriscript: 38+ Demo Leads from HR Leaders in Just 4 Weeks

pre-launch | SaaS

Veriscript: 38+ Demo Leads from HR Leaders in Just 4 Weeks

THE CLIENT

38+ Demo Leads, All From the Right Buyers

Veriscript is a legal document lifecycle management product that gives users one login across all networks and lets them verify signatures with a single click. Veriscript went from pre-launch to a full month of demo interest from exactly the HR audience it needed, without widening the target once.

The Results

Veriscript went from pre-launch to a full month of demo interest from exactly the HR audience it needed, without widening the target once.

  • 38+ Interested Demo Leads
  • 4 Wks Timeframe
  • 100 500 Company Size

THE CHALLENGE

Finding HR Buyers Willing to Sit Through a Demo

Pre-launch, Veriscript needed proof that the right buyers would show up: HR decision makers at mid-size companies willing to sit through a demo. Speed mattered more than polish.

THE STRATEGIC SOLUTION

Tech Stack

  • WordPress
  • LinkedIn Sales Navigator
  • Phantombuster
  • Snov.io
  • Instantly

Four weeks left no room to test broad, so the ICP got locked before outreach began: HR VPs and senior managers at 100 to 500 person companies, nothing wider. Every message and every landing page was built around that one audience.

  • Ran market research to lock the sharpest ICP: HR VPs and senior managers at 100 to 500 person companies.
  • Built account-based prospect lists using LinkedIn Sales Navigator and Phantombuster.
  • Launched automated email sequences on Instantly and Snov.io.
  • Developed a conversion-focused landing page on WordPress.
  • Iterated messaging weekly based on reply rates and meetings booked.
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