About the Role
We are looking for a highly driven, analytical, and results-oriented Performance Marketing Consultant to support paid acquisition campaigns for US-based clients across multiple digital advertising platforms.
This is a part-time consulting role ideal for an experienced performance marketer who can independently develop strategies, manage campaigns, optimize performance, and provide actionable insights without requiring full-time involvement.
The ideal candidate should have hands-on experience managing high-budget campaigns ($10K+ monthly ad spend) and a strong understanding of performance marketing beyond simply running ads—including strategy, audience targeting, funnels, creatives, tracking, reporting, and growth experimentation.
Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns across:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- YouTube Ads
- Other paid channels as required
- Manage and optimize advertising budgets of $10,000+ per month.
- Develop performance marketing strategies focused on US-based audiences and businesses.
- Optimize campaigns for:
- ROAS
- CPL
- CAC
- Conversion Rate
- Lead Quality
- Conduct audience research, competitor analysis, and funnel optimization.
- Collaborate with design and content teams to develop high-performing ad creatives and landing pages.
- Set up, monitor, and troubleshoot conversion tracking using:
- Google Analytics (GA4)
- Google Tag Manager (GTM)
- Meta Pixel
- Conversion APIs
- UTM Tracking
- Review campaign performance and provide regular reports, insights, and recommendations.
- Continuously test ad creatives, audiences, bidding strategies, messaging, and funnels.
- Identify opportunities to improve campaign efficiency, scalability, and profitability.
- Stay updated with advertising platform changes, industry trends, and emerging growth opportunities.
- Provide strategic consultation to the internal team and recommend improvements based on campaign performance.
Requirements
- 4–7 years of experience in performance marketing or paid media.
- Proven experience managing $10K+ monthly advertising budgets.
- Strong hands-on expertise in Google Ads and Meta Ads.
- Experience working with US clients/markets is mandatory.
- Deep understanding of paid media funnels, attribution, and conversion optimization.
- Hands-on experience with tracking and analytics tools.
- Strong analytical and problem-solving skills.
- Ability to independently analyze campaigns and recommend actionable strategies.
- Strong communication, reporting, and consulting skills.
- Ability to work independently on a part-time/consulting basis and meet agreed deliverables and timelines.
Good to Have
- Experience with Shopify, SaaS, or Lead Generation businesses.
- Familiarity with CRO tools and landing page optimization.
- Experience with LinkedIn Ads and remarketing funnels.
- Basic understanding of SEO and email automation.
- Previous agency experience.
- Experience handling multiple clients or campaigns simultaneously.
Success Metrics
The consultant will be evaluated based on:
- Improvement in ROAS.
- Reduction in CPL and CAC.
- Revenue and lead growth through paid campaigns.
- Improvement in lead quality.
- Scalable and sustainable campaign performance.
- Quality and timeliness of strategic recommendations and reporting.
- Successful execution of agreed campaign objectives and deliverables.
Engagement Details
Job Type: Part-Time Consultant / Contractual
Experience: 4+ Years
Location: Remote
Working Model: Part-Time / Flexible Consulting Engagement