THE CLIENT
Built a middle-of-funnel webinar programme for a Martech SaaS platform aimed at converting product-aware prospects into active trial users. The structured topic strategy, audience segmentation, and post-webinar nurture sequence produced a 30% free-trial conversion rate, which sits well above the typical 3-5% benchmark for webinar-to-trial conversion in B2B SaaS.
The Results
Middle-of-funnel webinar with category-leading conversion
Built a middle-of-funnel webinar programme for a Martech SaaS platform aimed at converting product-aware prospects into active trial users. The structured topic strategy, audience segmentation, and post-webinar nurture sequence produced a 30% free-trial conversion rate, which sits well above the typical 3-5% benchmark for webinar-to-trial conversion in B2B SaaS.
IBM needed to deliver four tech webinars every month across multiple regions, alongside content syndication and virtual conferences. Internal execution was not hitting the target. Voxturr built an outbound marketing strategy that produced 300+ targeted registrations within the first 3 weeks, then ran the full webinar engine across multiple regions with properly designed campaigns, content syndication, and ongoing experimentation across new channels.
Worked with Zinrelo, a SaaS loyalty rewards platform, on webinar-led demand generation built specifically for their enterprise buyer. Designed topic strategy and audience targeting around the questions loyalty-program decision-makers actually ask, built end-to-end webinar promotion across email, LinkedIn, and content syndication, and structured the post-webinar funnel to convert attendees into qualified pipeline rather than just registrations.
Reach out to us with your Growth Hacking project details – timeframes, scope, or business challenges you would like to solve. Our team will assess them minutely and figure out a way to work together.
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