THE CLIENT
Built a middle-of-funnel webinar programme for a Martech SaaS platform aimed at converting product-aware prospects into active trial users. The structured topic strategy, audience segmentation, and post-webinar nurture sequence produced a 30% free-trial conversion rate, which sits well above the typical 3-5% benchmark for webinar-to-trial conversion in B2B SaaS.
The Results
Middle-of-funnel webinar with category-leading conversion
Built a middle-of-funnel webinar programme for a Martech SaaS platform aimed at converting product-aware prospects into active trial users. The structured topic strategy, audience segmentation, and post-webinar nurture sequence produced a 30% free-trial conversion rate, which sits well above the typical 3-5% benchmark for webinar-to-trial conversion in B2B SaaS.
Hotel-Spider is a global hospitality technology platform offering a channel manager, booking engine, and PMS integrations, used by hotel groups worldwide.
DocOnline is a B2B healthtech platform delivering digital healthcare access to organisations and their people. Voxturr built the demand generation programme end to end, combining account based marketing with email and LinkedIn outreach into healthcare decision makers, rebuilding the website UI and UX, structuring the CRM, and running SEO, content marketing, dedicated landing pages, and Quora advertising so that outbound, organic, and paid all fed a single pipeline.
Reach out to us with your Growth Hacking project details – timeframes, scope, or business challenges you would like to solve. Our team will assess them minutely and figure out a way to work together.
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