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Yup: Organic Traffic Up From Hundreds to 15,000+ a Month in 6 Months

EdTech | SaaS

THE CLIENT

An Online Tutoring Marketplace

Yup is an online tutoring marketplace connecting students with tutors.

Industry
EdTech | SaaS
Business Type
Marketplace, SaaS
Build Your Idea
Talk to Our Data Experts

The Results

Traffic Up From Hundreds to 15,000+ a Month

Yup's organic traffic grew from a few hundred visits a month to more than 15,000 visits a month within six months, driven entirely by the strategically built resource section.

15K+ Monthly Organic Visits
6 Months Time to Scale
Hundreds → 15K+ Traffic Growth

THE CHALLENGE

Growing Organic Traffic With Content That Actually Ranks

Yup's website had minimal organic traffic and no dedicated resource section built to attract search traffic. The brand needed content that could rank and bring in visitors organically, rather than relying solely on paid channels.

THE STRATEGIC SOLUTION

Tech Stack

Ahrefs
KWFinder
Google Search Console
Google Analytics 4
Figma

Rather than publishing content broadly, topics were strategically chosen based on search opportunity, then written by native English-speaking writers to match the quality bar expected by a US-facing edtech brand. The resource section was built out systematically, with SEO fundamentals and search console data guiding what got prioritised.

Built out Yup's resource/blog section from the ground up.
Used native English-speaking writers for all content to match a US-facing audience.
Strategically selected blog topics based on organic traffic potential.
Applied SEO fundamentals and tracked performance via Google Search Console and GA4.
Positioned content pieces for thought leadership within the edtech space.

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