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Amazon AWS: 600+ Registrations for AWS’s Annual Developer Event

SaaS

Amazon AWS: 600+ Registrations for AWS’s Annual Developer Event

THE CLIENT

The Cloud Computing Division of Amazon

Amazon AWS is the cloud computing division of Amazon, providing infrastructure and platform services to businesses and developers worldwide.

The Results

600+ Qualified Registrations Driven Through ABM

The campaign generated 600+ qualified sign-ups for AWS's annual developer event, built on an account-based approach that prioritised the right attendees over raw volume.

  • 600+ Event Registrations

THE CHALLENGE

Filling Seats at AWS's Annual Developer Event With Qualified Attendees

AWS needed to identify the right target accounts and convert them into qualified sign-ups for its annual developer event, prioritising the right attendees over raw registration volume.

THE STRATEGIC SOLUTION

Tech Stack

  • LinkedIn Ads
  • WordPress
  • MailShake
  • Snov.io
  • LinkedIn Sales Navigator
  • Phantom Buster
  • Meta Ads
  • Google Ads
  • Taboola Ads
  • GTM
  • GA4
  • Figma

Since attendee quality mattered more than headline registration numbers, the campaign was built around account-based marketing rather than open-ended promotion. Target accounts were identified first, then engaged through LinkedIn, email, and content syndication, with landing pages and CRM integration carrying prospects through to a confirmed sign-up.

  • Identified potential target accounts through account-based marketing.
  • Ran LinkedIn Ads, email outreach, and LinkedIn outreach to engage prospects.
  • Used content syndication to extend reach beyond owned channels.
  • Built dedicated landing pages and integrated sign-ups into CRM.
  • Drove 600+ qualified registrations for AWS's annual developer event.

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