
Yup: Organic Traffic Up From Hundreds to 15,000+ a Month in 6 Months
Yup is an online tutoring marketplace connecting students with tutors.
- 15K+ Monthly Organic Visits
- 6 Months Time to Scale
- Hundreds → 15K+ Traffic Growth

THE CLIENT
Amazon AWS is the cloud computing division of Amazon, providing infrastructure and platform services to businesses and developers worldwide.
The Results
The campaign generated 600+ qualified sign-ups for AWS's annual developer event, built on an account-based approach that prioritised the right attendees over raw volume.
THE CHALLENGE
AWS needed to identify the right target accounts and convert them into qualified sign-ups for its annual developer event, prioritising the right attendees over raw registration volume.
MailShake
Snov.io
Phantom Buster
Meta Ads
Google Ads
Taboola Ads
Since attendee quality mattered more than headline registration numbers, the campaign was built around account-based marketing rather than open-ended promotion. Target accounts were identified first, then engaged through LinkedIn, email, and content syndication, with landing pages and CRM integration carrying prospects through to a confirmed sign-up.
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