The Client
Two-Sided Marketplace, Built From Zero
Skilltoon is an education marketplace where people share their skills and knowledge, and learn from others anywhere, anytime.
The Challenge
Winning Both Sides of the Marketplace at Once
A marketplace has to win both sides at once. Skilltoon needed its first tutors, its first classes, and its first paying students across multiple markets, plus a product experience strong enough to keep both sides coming back.
The Strategic Solution
A marketplace only works once both sides show up on the same day. Skilltoon needed tutors before students had a reason to visit, and students before tutors had a reason to stay. So the build started narrow, one market, one wave of tutors, one batch of live classes, before any paid traffic touched the funnel. Once that loop held, performance marketing filled the seats, CRO tightened the signup path, and SEO picked up the searches tutors were already winning offline.
- Launched Skilltoon across different markets with tailored positioning for each.
- Onboarded the first 35 tutors through structured personal outreach.
- Helped create 100+ live classes across skill categories.
- Ran performance marketing on Meta Ads and Google Ads to fill those classes with students.
- Ran CRO and website enhancements to lift signup conversion, and supported a product revamp.
- Built SEO that achieved top Google rankings for high-intent searches like "Mandala Art Classes".
Technology Stack
- Meta Ads
- Google Ads
- SEO
- CRO
