Yup: Organic Traffic Up From Hundreds to 15,000+ a Month in 6 Months
Yup is an online tutoring marketplace connecting students with tutors.
- 15K+ Monthly Organic Visits
- 6 Months Time to Scale
- Hundreds → 15K+ Traffic Growth
SkillToon: Solving the Chicken-and-Egg for a Live Skill Marketplace
THE CLIENT
100+ teachers onboarded within the stipulated time
SkillToon is a learning marketplace that connects teachers and students. Voxturr solved the classic two-sided marketplace problem, removed the need for Zoom and external payment gateways by building a one-stop solution, and onboarded 100+ teachers to the platform within the stipulated timeline. Built the database, the supply pipeline, and the launch traction simultaneously.
The Results
Both Sides of the Marketplace, Filled
Skilltoon went from zero to a working two-sided marketplace in its first markets, with tutors, classes, and students all live and searchable on Google.
- 35 Tutors Onboarded
- 100+ Classes Created
- 2,000+ Students Acquired
- Top Google Rankings
THE CHALLENGE
Winning Both Sides of the Marketplace at Once
A marketplace has to win both sides at once. Skilltoon needed its first tutors, its first classes, and its first paying students across multiple markets, plus a product experience strong enough to keep both sides coming back.
THE STRATEGIC SOLUTION
Skilltoon needed proof on both sides of the marketplace fast. Here’s how we built it, market by market.
Tech Stack
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Meta Ads
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Google Ads
- SEO
- CRO
A marketplace only works once both sides show up on the same day. Skilltoon needed tutors before students had a reason to visit, and students before tutors had a reason to stay. So the build started narrow, one market, one wave of tutors, one batch of live classes, before any paid traffic touched the funnel. Once that loop held, performance marketing filled the seats, CRO tightened the signup path, and SEO picked up the searches tutors were already winning offline.
- Launched Skilltoon across different markets with tailored positioning for each.
- Onboarded the first 35 tutors through structured personal outreach.
- Helped create 100+ live classes across skill categories.
- Ran performance marketing on Meta Ads and Google Ads to fill those classes with students.
- Ran CRO and website enhancements to lift signup conversion, and supported a product revamp.
- Built SEO that achieved top Google rankings for high-intent searches like "Mandala Art Classes".
LearnKarts: 45+ Sales Qualified Leads in Under 3 Months
LearnKarts provides course content across Data Science, Deep Learning, Machine Learning, Cloud, DevOps, Blockchain, RPA, IoT, Microsoft technologies, SAP, and software testing, among others. LearnKarts went from no outbound pipeline to demo requests from mid to large companies, in under three months of coordinated outreach and ads. B2B & SAAS 12 case studies
- 45+ Sales Qualified Leads
- <3 Mo Timeframe
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