The Client
A Global Community for Teacher Training
OrangeSlates prepares educators for the future. The platform brings teachers together from across the globe into a community where they learn skills, pedagogies, and strategies that maximise learning outcomes.
The Challenge
Building a Lead Engine and a Website That Converts, Together
The teacher training programs needed a predictable, multi-channel lead engine built from scratch. The website also needed SEO and UI/UX work so that organic visitors actually converted into signups.
The Strategic Solution
Five channels were opened at once, not to spread the budget thin, but to see which one educators actually responded to. Webinars carried the weight of building trust, and the website was rebuilt underneath to hold the traffic those channels sent it.
- Built multiple lead generation funnels for the teacher training programs: WhatsApp, Meta Ads, bulk email, LinkedIn outreach, and webinars.
- Ran webinar campaigns that converted attendees into program enquiries.
- Set up bulk email and WhatsApp campaigns on ActiveCampaign and Kalyera for nurture at scale.
- Rebuilt the website's SEO structure to grow organic traffic month over month.
- Improved UI/UX on key pages to lift conversion from visit to lead.
Technology Stack
- Meta Ads
- ActiveCampaign
- Kalyera
