The Client
Digital Experiences That Convert Better
Wingify helps brands build extraordinary digital experiences that convert better, using a single platform.
The Challenge
Cold Channels Move Slowly at the Enterprise Level
Wingify wanted pipeline from mid to large companies, and cold channels alone move slowly at that level. The play: give senior buyers a reason to show up first, then sell.
The Strategic Solution
Senior buyers don't respond to a pitch, they respond to something worth their time. So the webinar came first, built and promoted specifically for that audience, and the outreach that followed only reached people who had already shown up once.
- Designed and hosted a webinar series built for mid to large company audiences.
- Promoted each session through LinkedIn Ads and targeted email outreach.
- Built registration landing pages on WordPress tuned for conversion.
- Set up a cold outreach pipeline on MailShake, Snov.io, and Sales Navigator that converted webinar warmth into demo requests.
Technology Stack
- LinkedIn Ads
- WordPress
- MailShake
- Snov.io
- LinkedIn Sales Navigator
- Phantom Buster
