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How to Make B2B Lead Generation Effective

How to Make B2B Lead Generation Effective

Did you know that 85% marketers consider B2B lead generation a top priority, but only 44% rate their efforts as neutral when it boils down to effectiveness? A lead is not a random prospective client. Not anyone or everyone is a lead. People have different needs and...
7 Growth Hacking Mistakes to Avoid

7 Growth Hacking Mistakes to Avoid

Growth hacking is a relatively new but exciting approach to growing your business. If you can grasp the understanding of what it actually means and how to define its strategy in accordance to your business goals, you can achieve tremendous results. Start-ups...