THE CLIENT
Asavi is a mid-to-large scale rice exporter in India, taking its produce direct to Indian consumers for the first time. Asavi went from an export-only business to a fully branded, packaged, and automated D2C arm, ready to sell directly to Indian households. HEALTHTECH & ENTERPRISE 3 case studies
The Results
Asavi went from an export-only business to a fully branded, packaged, and automated D2C arm, ready to sell directly to Indian households.
THE CHALLENGE
An export business runs on bulk contracts. Selling to households needed everything a consumer brand needs: identity, packaging, a store, and automated customer communication, built from zero.
Shopify
Interakt
GA4
Google Tag Manager
Meta Pixel
An exporter doesn't have a consumer brand sitting in a drawer, so this started with identity and packaging before a single ad ran. Once the product looked ready for a shelf, the Shopify store and WhatsApp automation gave it somewhere to sell and someone to talk to.
Rooted Active Naturals is a nutrition brand built around functional mushroom-based supplements. Rooted became a top rated seller in its Amazon category, while WhatsApp automation recovered over half the carts that would otherwise have been lost.
High On Chicken is a D2C FMCG brand that grew its early business through offline channels. High On Chicken proved its online channel could convert profitably, then scaled that same playbook onto Amazon within the same sixty days.
Reach out to us with your Growth Hacking project details – timeframes, scope, or business challenges you would like to solve. Our team will assess them minutely and figure out a way to work together.
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