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High On Chicken: 3.5+ ROAS in 60 Days and INR 300K in Monthly Revenue

D2C | Ecommerce

High On Chicken: 3.5+ ROAS in 60 Days and INR 300K in Monthly Revenue

THE CLIENT

From Offline-Only to INR 300K a Month Online

High On Chicken is a D2C FMCG brand that grew its early business through offline channels. High On Chicken proved its online channel could convert profitably, then scaled that same playbook onto Amazon within the same sixty days.

The Results

High On Chicken proved its online channel could convert profitably, then scaled that same playbook onto Amazon within the same sixty days.

  • 3.5+ ROAS
  • <60 Days Timeframe
  • INR 300K Monthly Revenue

THE CHALLENGE

Turning Offline Traction Into an Online Channel

The brand needed to move online with a store that converted and campaigns that paid back fast, then extend that traction onto Amazon.

THE STRATEGIC SOLUTION

HOC strategic solution

Tech Stack

  • WooCommerce
  • Meta Ads
  • Amazon Seller Central
  • Amazon Ads

The website had to prove itself before Amazon budget made sense, so WooCommerce and the first Meta campaigns launched together and were watched closely for ROAS before scaling further onto the marketplace.

  • Built and launched the website on WooCommerce.
  • Launched Meta Ads and reached 3.5+ ROAS in under 60 days.
  • Set up Amazon end to end: A+ listing, custom brand page, and scaled Amazon Ads.
  • Ran multiple campaigns targeting distinct audiences and scaled the channel mix to INR 300K in monthly revenue.

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