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Rooted Active Naturals: Top Rated Seller in Amazon’s Mushroom Category, With 55% Cart Recovery

D2C | Ecommerce

Rooted Active Naturals: Top Rated Seller in Amazon’s Mushroom Category, With 55% Cart Recovery

THE CLIENT

Category Leadership, With More Than Half of Lost Carts Won Back

Rooted Active Naturals is a nutrition brand built around functional mushroom-based supplements. Rooted became a top rated seller in its Amazon category, while WhatsApp automation recovered over half the carts that would otherwise have been lost.

  • Industry

    D2C | Ecommerce

  • Business Type

    D2C

  • Services

    D2C | Nutrition | Amazon + Retention

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The Results

Rooted became a top rated seller in its Amazon category, while WhatsApp automation recovered over half the carts that would otherwise have been lost.

  • 55% Cart Recovery
  • 30+ Influencers

THE CHALLENGE

Winning Marketplace Trust and Repeat Purchase Together

Rooted competed in a fast-growing category where Amazon credibility and repeat purchase decide the winners. It needed marketplace authority, a sharper website, and a retention system working together.

Rooted active challenges

THE STRATEGIC SOLUTION

Rooted active strategic solution

Tech Stack

  • Amazon Seller Central
  • Shopify
  • Amazon Ads
  • Meta Ads
  • Google Shopping Ads
  • Interakt

Marketplace trust brings in the first order, retention brings back the second, so both had to be built at once. Amazon authority came from the brand page and listings, while WhatsApp automation quietly worked on getting abandoned carts back.

  • Built the Amazon brand page and A+ listings.
  • Revamped the Shopify website for conversion.
  • Launched campaigns across Amazon Ads, Meta Ads, and Google Shopping.
  • Collaborated with 30+ influencers with end-to-end management.
  • Recovered 55% of abandoned carts through WhatsApp automation on Interakt.

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India

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