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Cashflo: AP Automation and Supply Chain Finance

B2B

Cashflo: AP Automation and Supply Chain Finance

THE CLIENT

200+ enterprise leads in 6 months

CashFlo is a finance automation platform for AP automation, payment controls, GST compliance, and supply chain financing, trusted by finance teams at companies seeking to modernise accounts payable operations. Voxturr built and managed the lead generation programme and CRM infrastructure for Cashflo, targeting AP heads, finance controllers, and CFOs at mid-market and enterprise companies, and generating 200+ enterprise leads within six months through outbound, content, and LinkedIn campaigns.

The Results

  • 200+ Enterprise Leads
  • 6 Months Delivered in

THE CHALLENGE

Proving the Channel Before Committing the Budget

CashFlo sells into large enterprise finance teams, where deal cycles run long and outbound spend is hard to justify before it has shown anything. The first requirement was evidence that LinkedIn outreach could reach the right people at all. Only after that was there a case for scaling.

THE STRATEGIC SOLUTION

Tech Stack

  • MailShake
  • Snov.io
  • LinkedIn Sales Navigator
  • Phantom Buster
  • WordPress
  • GA4

The first week was built as a test rather than a launch. A narrow LinkedIn sequence went into a tightly defined account list, and once it returned qualified replies, the same structure was widened across channels and account tiers.

  • Built a tightly defined account list of large Indian enterprises with complex accounts payable operations.
  • Launched LinkedIn outreach through Sales Navigator and Phantom Buster as a first week proof of channel.
  • Scaled into sequenced email outreach on MailShake once reply quality was confirmed.
  • Enriched and verified every contact through Snov.io before a sequence went live.
  • Developed landing pages on WordPress aimed at finance and procurement decision makers.
  • Tracked page behaviour with GA4 and HotJar and refined the sequences against meetings booked.

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