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Livo: Introduced to One of India’s Largest Pathlab Chains

B2B | Health

Livo: Introduced to One of India’s Largest Pathlab Chains

THE CLIENT

A Foot in the Door With India's Biggest Pathlab Chains

Livo provides next-generation products for point-of-care blood testing, Pap smear analysis, and whole slide imaging. Using artificial intelligence, the platform is built to deliver accurate diagnosis faster, opening up a world of affordable, unlimited testing. Livo launched its AI diagnostics machines and subscription model for pathology labs in India, earning an introduction to one of the country's largest pathlab chains in the process.

The Results

Livo launched its AI diagnostics machines and subscription model for pathology labs in India, earning an introduction to one of the country's largest pathlab chains in the process.

THE CHALLENGE

Selling AI Diagnostics Into a Trust-Heavy, Relationship-Led Industry

Pathology labs don't adopt new diagnostic machines on a cold email alone. Livo needed a credible website, a sharp ABM approach, and enough trust built through outreach to get in front of the labs that actually matter.

THE STRATEGIC SOLUTION

Tech Stack

  • Figma
  • GA4
  • GSC
  • Mailshake
  • Phantombuster
  • LinkedIn Sales Navigator
  • Snov.io

Diagnostics buyers need to trust the science before they trust the salesperson, so the website and UX came first, built to carry that credibility. ABM and outreach then targeted pathology labs directly, account by account, until the right introduction happened.

  • Ran market research to sharpen positioning for AI-based diagnostics in the Indian pathology market.
  • Built and improved the website's UI/UX on Figma, optimised for SEO.
  • Ran ABM targeting pathology labs across India.
  • Set up email outreach on Mailshake and Snov.io, powered by LinkedIn Sales Navigator and Phantombuster.
  • Launched bulk email and WhatsApp campaigns to keep prospects engaged through the sales cycle.
  • Secured an introduction to one of the largest pathlab chains in India.
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