Is your brand showing up in AI search results? Click here to find out.
Contact

DocOnline: A Full B2B Demand Engine for Digital Healthcare

B2B | Health | SaaS

DocOnline: A Full B2B Demand Engine for Digital Healthcare

THE CLIENT

Full-funnel B2B programme built across outbound, organic, and paid

DocOnline is a B2B healthtech platform delivering digital healthcare access to organisations and their people. Voxturr built the demand generation programme end to end, combining account based marketing with email and LinkedIn outreach into healthcare decision makers, rebuilding the website UI and UX, structuring the CRM, and running SEO, content marketing, dedicated landing pages, and Quora advertising so that outbound, organic, and paid all fed a single pipeline.

  • Industry

    B2B | Health | SaaS

  • Business Type

    B2B

  • Services

    ABM | Email Outreach | B2B Lead Generation

  • Build Your Idea

    Talk to Our Data Experts

The Results

Outbound, Organic, and Paid Feeding One Pipeline

The programme gave DocOnline a demand engine where all three routes to market fed a single, structured pipeline, with the website and CRM built to hold whatever those routes produced.

THE CHALLENGE

Reaching Healthcare Buyers Across Every Channel at Once

Healthcare buying committees are wide and slow. A single channel rarely carries a deal on its own, because the person who first hears about a platform is seldom the person who signs for it. DocOnline needed outbound that reached decision makers directly, organic presence that held up when those buyers went looking on their own, and a website and CRM able to catch and route everything the two produced.

DocOnline The challenge

THE STRATEGIC SOLUTION

A wide buying committee calls for a wide surface, so the programme was built to work on all three fronts at once rather than in sequence. Outbound opened conversations, organic content met buyers who researched independently, and the site and CRM underneath were rebuilt so that every lead from either route landed somewhere useful.

  • Built account based marketing programmes targeting healthcare decision makers across HR, benefits, and operations.
  • Ran email outreach and LinkedIn outreach sequences into named accounts, feeding a structured B2B lead generation pipeline.
  • Rebuilt the website UI and UX so that clinical and commercial buyers each found the proof they needed quickly.
  • Structured the CRM so every inbound and outbound lead was captured, scored, and routed without manual handling.
  • Established the SEO foundation and ran content marketing to build organic presence in a category buyers research heavily.
  • Developed dedicated landing pages for each campaign and audience segment rather than pointing traffic at the homepage.
  • Ran Quora advertising to reach buyers at the question stage, ahead of any branded search.
Case Studies

Related Case Studies

View All

Livo: Introduced to One of India’s Largest Pathlab Chains

Livo provides next-generation products for point-of-care blood testing, Pap smear analysis, and whole slide imaging. Using artificial intelligence, the platform is built to deliver accurate diagnosis faster, opening up a world of affordable, unlimited testing. Livo launched its AI diagnostics machines and subscription model for pathology labs in India, earning an introduction to one of the country's largest pathlab chains in the process.

  • Launched AI Diagnostics Machines
  • Delivered Website + Subscriptions

Wood PLC: 250+ Sign-Ups and 70+ Attendees Across a Year of Webinars

Wood is a leading global firm in consulting and engineering, leading the charge in Europe's renewable energy advancement. Wood generated hundreds of sign-ups and dozens of engaged attendees across five webinars spread over a year, building sustained pipeline for a specialist engineering audience.

  • 250+ Sign-Ups
  • 70+ Attendees

Seeking a Growth Hacking Agency to Work With?

Reach out to us with your Growth Hacking project details – timeframes, scope, or business challenges you would like to solve. Our team will assess them minutely and figure out a way to work together.

Project Inquiries

[email protected]

Call Us

+1 (415) 513 0045

Our Offices

USA

71 Stevenson St, San Francisco, CA 94105, United States

India

427, TowerB3, Spaze iTech Park, Sohna Road, Sector 49, Gurugram, Haryana – 122002

Got a Project in Mind?

    We care about your privacy, and therefore on submitting this form, we will send you a copy of the signed NDA. Also, by submitting this form, you agree to our T&C and privacy policy.