THE CLIENT
Headquartered in Shenzhen, CCELL is a global innovator in the vaporizer space, dedicated to advancing R&D and maintaining the industry's most reliable quality control system. Since 2016, its ceramic heating element has upgraded the industrial standard for vaporization technology, making CCELL a household name for safe, high-quality vaporizer tech. CCELL entered the US market with a coordinated, premium influencer campaign spanning Instagram and TikTok, managed from first outreach through final posting.
The Results
CCELL entered the US market with a coordinated, premium influencer campaign spanning Instagram and TikTok, managed from first outreach through final posting.
THE CHALLENGE
CCELL needed to enter the US market in a category where regulation limits traditional advertising. The brand needed premium, credible influencer voices carrying the message instead, and needed dozens of them coordinated at once.
TikTok
Instagram
Facebook
A regulated category can't lean on paid ads the way most launches do, so influencers carried the full weight of the US entry. Every relationship, from first outreach to final posting, was managed end to end, because at 50+ creators running in parallel, one missed script or late delivery could stall the whole launch.
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Reach out to us with your Growth Hacking project details – timeframes, scope, or business challenges you would like to solve. Our team will assess them minutely and figure out a way to work together.
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71 Stevenson St, San Francisco, CA 94105, United States
427, TowerB3, Spaze iTech Park, Sohna Road, Sector 49, Gurugram, Haryana – 122002
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