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Wood PLC: 250+ Sign-Ups and 70+ Attendees Across a Year of Webinars

B2B | Webinar

Wood PLC: 250+ Sign-Ups and 70+ Attendees Across a Year of Webinars

THE CLIENT

A Full Year of Consistent Webinar-Driven Demand

Wood is a leading global firm in consulting and engineering, leading the charge in Europe's renewable energy advancement. Wood generated hundreds of sign-ups and dozens of engaged attendees across five webinars spread over a year, building sustained pipeline for a specialist engineering audience.

The Results

Wood generated hundreds of sign-ups and dozens of engaged attendees across five webinars spread over a year, building sustained pipeline for a specialist engineering audience.

  • 250+ Sign-Ups
  • 70+ Attendees
  • 5 Webinars Over 1 Year

THE CHALLENGE

Generating Consistent Demand for a Specialist Engineering Audience

Wood needed a way to generate leads for its product suite among a specialist, hard-to-reach engineering and energy audience, sustained over a full year rather than a single push.

Wood_The_Challenge_725x725

THE STRATEGIC SOLUTION

Tech Stack

  • Livestorm
  • LinkedIn Ads
  • WordPress
  • MailShake
  • Snov.io
  • LinkedIn Sales Navigator

A specialist technical audience needs a reason to show up beyond a generic pitch, so webinars were built around Wood's actual expertise in renewable energy. Spacing five sessions across a full year, rather than clustering them, kept the pipeline fed consistently instead of spiking once and going quiet.

  • Ran webinar marketing services for Wood's product suite.
  • Hosted 5 webinars over the course of a year on Livestorm.
  • Promoted sessions through LinkedIn Ads and targeted email outreach.
  • Built outreach sequences on MailShake and Snov.io, powered by LinkedIn Sales Navigator.
  • Generated 250+ sign-ups and 70+ attendees across the year.
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