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Hotel-Spider: Building India’s First Marketing Team for a Global Hospitality SaaS

SaaS | TravelTech

Hotel-Spider: Building India’s First Marketing Team for a Global Hospitality SaaS

THE CLIENT

A Global Hospitality Technology Platform

Hotel-Spider is a global hospitality technology platform offering a channel manager, booking engine, and PMS integrations, used by hotel groups worldwide.

  • Industry

    SaaS | TravelTech

  • Business Type

    B2B

  • Services

    Lead Generation | ABM | Content Marketing

  • Build Your Idea

    Talk to Our Data Experts

The Results

A Marketing Function Built From Zero, and a Content Engine to Match

Hotel-Spider went from no marketing presence in India to a fully running lead generation engine, backed by a library of 100+ content pieces that helped convert marketing-qualified leads into sales.

  • First Marketing Team in India
  • 100+ Content Pieces Created
  • MQLs Generated via ABM + Performance

THE CHALLENGE

Entering the Indian Market With No Marketing Function on the Ground

Hotel-Spider needed to establish its first marketing presence in India, generate marketing-qualified leads for its B2B hospitality SaaS, and build a content library credible enough to support sales conversations with hotel decision-makers.

THE STRATEGIC SOLUTION

Tech Stack

  • LinkedIn Ads
  • WordPress
  • MailShake
  • Snov.io
  • LinkedIn Sales Navigator
  • Phantom Buster
  • Meta Ads
  • Google Ads
  • Taboola Ads
  • GSC
  • GTM
  • GA4
  • Figma

Being the first marketing team meant building the function from scratch rather than optimising an existing one. Voxturr combined account-based marketing, performance campaigns, and LinkedIn-led outreach to generate qualified leads, while a steady content pipeline of blogs and newsletters gave the sales team material that could carry conversations to close.

  • Set up Hotel-Spider's first marketing team and function in India.
  • Ran account-based marketing (ABM) targeting hospitality decision-makers.
  • Generated marketing-qualified leads through LinkedIn Ads, LinkedIn outreach, and email outreach.
  • Ran performance marketing across Meta Ads, Google Ads, and Taboola Ads.
  • Rebuilt website UI/UX and owned SEO and content marketing.
  • Created 100+ high-quality blogs, newsletters, and marketing pieces that supported sales conversion.

Seeking a Growth Hacking Agency to Work With?

Reach out to us with your Growth Hacking project details – timeframes, scope, or business challenges you would like to solve. Our team will assess them minutely and figure out a way to work together.

Project Inquiries

[email protected]

Our Offices

USA

71 Stevenson St, San Francisco, CA 94105, United States

India

427, TowerB3, Spaze iTech Park, Sohna Road, Sector 49, Gurugram, Haryana – 122002

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