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KredX: RBI-Regulated Supply Chain Finance

B2B

KredX: RBI-Regulated Supply Chain Finance

THE CLIENT

Qualified pipeline generated from CFOs, finance directors, and treasury leads

DTX by KredX is an RBI-approved supply chain financing platform connecting suppliers, buyers, and financiers for fast, collateral-free access to working capital. Voxturr built the B2B lead generation programme for KredX, combining lead magnets, content assets, outbound sequences, and LinkedIn demand generation, targeting CFOs, finance directors, and treasury leads at companies that would benefit from supply chain financing. The programme generated qualified pipeline from a buyer segment that requires significant credibility investment before engaging.

THE CHALLENGE

Reaching Finance Leaders Who Rarely Answer Cold Outreach

Supply chain finance is bought by CFOs, treasury heads, and finance controllers, a group that treats unsolicited contact with more caution than most. KredX needed booked meetings rather than form fills, which meant outreach had to earn a calendar slot from people whose default answer is no.

THE STRATEGIC SOLUTION

Tech Stack

  • MailShake
  • Snov.io
  • LinkedIn Sales Navigator
  • Phantom Buster
  • WordPress
  • GA4

Meetings, not leads, was the metric from the first day, so the programme was built backwards from the calendar. Targeting was kept deliberately narrow, and every message was written to earn thirty minutes rather than a download.

  • Built account based marketing lists focused on finance decision makers at Fortune 500 companies and funded startups.
  • Ran LinkedIn outreach through Sales Navigator and Phantom Buster into CFO, treasury, and finance controller titles.
  • Sequenced email outreach on MailShake with verified contact data drawn from Snov.io.
  • Developed landing pages on WordPress written for a finance audience rather than a general business one.
  • Used GA4 and HotJar to see which proof points held attention ahead of a meeting request.
  • Refined every sequence against meeting booked rate rather than open rate.

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