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Orange Slates: 5,000+ Teachers Onboarded for Upskilling Programmes

EdTech

THE CLIENT

5,000+ teachers acquired through event-led campaigns

Orange Slates is on a mission to onboard school teachers for upskilling across core subject areas. Voxturr partnered with Orange Slates for an event-led acquisition programme that yielded 5,000+ teachers through various campaigns run across the funnel. Built end-to-end teacher acquisition for a B2B-to-educator EdTech model.

Industry
EdTech
Services
Teacher Acquisition | Event Marketing | EdTech B2B
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The Results

10,000+ Leads Across Five Channels

OrangeSlates went from no lead engine to a full pipeline of interested educators, with webinars and outreach both feeding the same funnel.

10,000+ Leads in Pipeline
8 Mo Timeframe
5+ Active Channels

THE CHALLENGE

Building a Lead Engine and a Website That Converts, Together

The teacher training programs needed a predictable, multi-channel lead engine built from scratch. The website also needed SEO and UI/UX work so that organic visitors actually converted into signups.

THE STRATEGIC SOLUTION

Tech Stack

Meta Ads
ActiveCampaign
Kalyera
WhatsApp
LinkedIn

Five channels were opened at once, not to spread the budget thin, but to see which one educators actually responded to. Webinars carried the weight of building trust, and the website was rebuilt underneath to hold the traffic those channels sent it.

Built multiple lead generation funnels for the teacher training programs: WhatsApp, Meta Ads, bulk email, LinkedIn outreach, and webinars.
Ran webinar campaigns that converted attendees into program enquiries.
Set up bulk email and WhatsApp campaigns on ActiveCampaign and Kalyera for nurture at scale.
Rebuilt the website's SEO structure to grow organic traffic month over month.
Improved UI/UX on key pages to lift conversion from visit to lead.

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