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Organic search results currently account for more than half of all website traffic. Hence, Search Engine Optimization(SEO) is becoming more critical for many companies. The right SEO management helps expand the company’s reach to millions of Internet users with the right keywords.
- What is Search Engine Optimization?
- What exactly is SEO Management?
- How to Enhance your SEO Performance?
What is Search Engine Optimization?Search engine optimization (SEO) is accomplished by making adjustments to various aspects of your website. Individually, these adjustments may appear to be minor/major. Still, when taken along with additional optimizations, they have the potential to have a significant influence on the user experience and performance of your site in organic search results pages (SERP).
A website should be designed to be beneficial to your targeted audience. All optimization efforts should improve the user experience through the right SEO practices, which is recommended by Google (White Hat). Search engine optimization (SEO) is concerned with assisting search engines in understanding and presenting material on your website. Over millions of websites rank on Google, and all of them contain completely different material; SEO optimization techniques apply to websites of all niches, sizes, and types.
Let’s split SEO down into its constituent pieces so that we may better understand what it is all about:
1. Traffic quality
With the use of search engines, you may reach almost anybody you want. Still, if they’re coming to your site because Google believes your website is about Dessert (a dry land with no water) when you’re a Food Desert Company where you provide biscuits, cakes, cookies, custards, ice creams, and more, that’s not quality traffic. Rather than that, you want to attract visitors who are interested in your offerings.
2. Traffic volume
Traffic Volume is preferable once you’ve attracted the right targeted audience from search engine results pages (SERPs).
3. Organic Outcomes
Organic traffic is any traffic that is not purchased. It comes via the rankings on the SERP. The rankings depends on various factors according to the google updates. Purchased traffic comes via PPC (Pay Per Click).
What exactly is SEO management?
SEO Management is all about the management of your website’s SEO strategy/plan. The recent statistics show that over 55% of businesses collaborate with Growth hacking agencies since they operate more effectively. Moreover, they ensure to perform all the SEO activities in the right practices (White hat) to avoid Google penalties. As part of SEO management, the agency develops, leads, and optimizes your plan to maximize your results and meet your marketing, sales, and business objectives.
How to enhance your SEO performance?
Being in the industry for more than 3 years, Voxturr has worked for more than 20+ clients worldwide, delivering tremendous results. We have identified some of the most efficient ways that are more likely to improve your SEO ranking.
1. Produce high-quality content
Quality content is what drives organic traffic to your website.
It doesn’t matter whether or not you have an audience – producing great content is still essential. In fact, according to HubSpot research, 92% of marketers say good content marketing is critical to success. So make sure you produce engaging articles that answer questions about your industry. These types of posts tend to rank well organically.
2. Optimize your Images
Images play an integral role in driving organic traffic to your website. They make up about 50% of the average web page weight. And when we talk about image size, we mean file sizes. A good rule of thumb is to aim for less than 2MB for each image.
Irrespective of the type of image you upload – whether it’s a photo, video, graphic, etc. It is true, however, that your website will load more slowly if your file is huge.
3. Use header tags to break up long passages of text
The use of headings may also enhance your website’s user experience. As a result, the information is more digestible and may be skimmed. The use of headers also helps to improve the overall attractiveness of a page. Your website’s visitors will spend less time if you have more text on it. As a consequence, your search engine optimization (SEO) rating will be lowered. If you haven’t started using it yet, I strongly advise you to do so immediately.
4. Start Blogging
Blogging may do wonders for your company.
It’s an effective lead-generating tool that also aids in customer engagement. However, most individuals are unaware that blogging helps their SEO rankings as well. As previously said, creating regularly updated and valuable content can keep visitors on your website longer. Blogs, on the other hand, provide the ideal platform for you to do this. You may attract a lot of everyday traffic to your site if you build a big following of loyal readers.
5. Use Outbound Links
There are a few things you may do to boost your website’s reputation. Yes, you may make assertions, but it looks a lot better if you can back them up. Credible and reliable sources should back up each one of your data assertions.
Also, include internal links throughout your article to help your readers find their way around.
SEO is constantly changing.
Every SEO practitioner wishes to discover the secret recipe that catapults their websites to the top of the SERPs and keeps them there perpetually. But SEO does not operate in this manner.
While there are guidelines and recommended practices, SEO is fundamentally about determining what works for your site or customer and altering it when it no longer does.
Keep a close eye on your competitors.
Follow best practices.